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In action !

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Although it’s hard to advocate bankruptcy as a way to drum up business, it seems to be working in the case of Saab . According Dataium, which tracks vehicle research across all automotive Web sites, online searches for Saab vehicles jumped 10 percent following the company’s December 19 bankruptcy filing.

Moreover, the number of first-time buyers shopping the Saab brand increased between 50 and 100 percent each day for the following two weeks. That figure is even more impressive ...

Ailing Swedish car maker Saab Automobile AB used exaggerated reports circulated by Swedish media that suggested a growing Turkish appetite for a possible acquisition to allegedly attract other interested buyers in international markets, observers argued on Thursday.
Various reports appearing in Swedish media, including state television channel SVT, on Tuesday claimed that officials from the Turkish Embassy in Stockholm have contacted the Swedish Ministry of Industry ...

But why are these companies so keen to acquire the deeply troubled Swedish brand? The answer is that Pang Da and Youngman understand the value of a global brand.
Supported by cheap labor, Chinese companies can make products at very low cost, but they are still weak at brand-building.
Weak brands are especially problematic for domestic Chinese automakers because nearly all the global automakers have entered China.
As president of China's largest auto dealer group, Pang ...

Paris -11 décembre 2011 à 11h- Place des Invalides

Rassemblement"Lumières pour Saab"

Saab, Sainte-Lucie, Roses blanches, Vin chaud, Ambassade de Suède....

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