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    by Published on 01 February 2011 16:20  Number of Views: 2925 

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    Saab Great Britain Managing Director, Jonathan Nash, is to head up a new pan-European sales organisation as part of the Swedish manufacturer’s restructuring of its global sales management.

    Effective from February 1, Jonathan is appointed Regional Director – Europe, responsible for all Saab Automobile’s European markets outside the Nordic region. Reporting directly to Executive Director Global Sales & Aftersales, Matthias Seidl, Nash will be based at Saab Automobile headquarters in Trollhättan as one of four regional directors who will lead the new global sales organisation.

    Saab Automobile is introducing the new structure, comprising the Americas, Nordic, Europe, and Asia Pacific/Middle East/Africa regions, in order to create shorter lines of communication and more effective decision-making processes. Each director will be responsible for local market development and sales performance.
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    by Published on 01 February 2011 13:33  Number of Views: 3736 

    Trollhättan, Sweden: Saab Automobile today announced the introduction of a new global sales structure aimed at enhancing support and communication with its markets around the world. The announcement comes as Saab Automobile is embarking on its biggest-ever product offensive and expansion into several new markets around the globe.

    Effective from February 1, Saab Automobile’s new global sales organization is divided into four regions, each led by a regional director responsible for market development, sales and aftersales. The regions identified in the new structure are: Americas, Nordic, Europe, and Asia Pacific, Middle East & Africa.

    The Americas region includes the United States, traditionally Saab’s largest market, and will be led by Alan Ludwell, currently responsible for importer markets at Saab Automobile. Magnus Hansson will continue as regional director for the Nordics, where Sweden is the largest market. ...
    by Published on 01 February 2011 13:25  Number of Views: 3463 

    Saab Cars North America announces the addition of Mr. David Rooney as Executive Director Marketing for North America.

    David has a very extensive executive marketing background. He spent the duration of his career at Chrysler/DaimlerChrysler where he held several director level positions in areas such as customer relationship management, marketing and global communications, brand communications, media operations, events and cross brand marketing.

    David's most recent accomplishment includes authoring a book entitled: The 31st Second to stimulate organizations and individuals to "think like Marketers" by developing client centered strategies and tactics focused on brand positioning, integrated communication and measurable business development.
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    by Published on 30 January 2011 16:48  Number of Views: 4083 

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    Saab posted their new TV commercial on Youtube. It will start airing tomorrow (Monday January 31).



    This is the story of Saab. You may notice it moves a little fast. After all, we're known for perfecting the turbo. Over sixty years of independent thinking. And it has all brought us to this. The all-new 9-5 Sport Sedan. The most advanced Saab ever. Visit SaabUSA.com to see what's coming next.

    They also posted a few pictures about the production of the commercial on their Facebook page. ...
    by Published on 28 January 2011 13:23  Number of Views: 5388 

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    Hirsch sent out their monthly newsletter with the latest products and offers. It won't be long now until Hirsch will start to offer their products through Saab dealers in the USA. Here are a few highlights from the newsletter. The full newsletter can be found here: link

    Sports steering wheel for the Saab 9-3
    The new sports steering wheel features a combination of perforated and smooth leather, and is slightly thicker than the original steering wheel for optimal grip. It is sculpted to fit the driver's hands perfectly, and equipped with a flattened underside to add a sporty touch to your Saab cockpit. The steering wheel is available for the Saab 9-3 from 2006 and onwards. ...
    by Published on 27 January 2011 21:17     Number of Views: 2711 

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    Royal Oak, Michigan, USA - Jan. 27, 2011 - "The Story of Saab," a multi-media, multi-faceted national advertising campaign, which will include online ads written by Saab fans, kicked off yesterday. According to Nicole Jankowski, Saab Cars North America's Marketing Communications Manager, "The idea behind the campaign is independent thinking, but, most importantly, it will let everyone know that Saab is back, here to stay and that we never went away – what we stand for and who we compete against."

    The Swedish manufacturer virtually disappeared in the United States market less than a year ago, as its parent company at the time tried to sell it. Led by its entrepreneur CEO, Victor Muller, Saab was purchased by Spyker Cars N.V. nearly a year ago – Saab is now once again regaining its place as an independent and viable automaker in the minds of potential consumers.
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    by Published on 26 January 2011 20:00  Number of Views: 1774 

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    As excitement builds ahead of the ICC Cricket World Cup in February, Saab GB has announced a major sponsorship deal with ESPNcricinfo.com, the world’s leading cricket website.

    The independent Swedish company will be the lead sponsor of ESPNcricinfo’s extensive Cricket World Cup coverage during the tournament, with a key presence on the company’s website. Saab will also sponsor the launch of ESPNcricinfo’s first iPhone and Android apps that will be available for web users to download throughout the tournament.

    In addition, the partnership will extend to a major new editorial collaboration - ESPNcricinfo’s Innovation Series, in partnership with SAAB - a ten-week series of in-depth features, written by ESPNcricinfo’s experts and cricketing legends. The features will detail the developments and advancements in cricket history that have helped shape the modern game.
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    by Published on 26 January 2011 06:01  Number of Views: 5289 

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    A Spyker dealer is the first in the U.S. to also begin selling Saabs. Saabs are a common sight on Seattle streets. However, for the past two years, Seattle has been without a Saab dealer. This is no longer the case. Saab of Bellevue, located in a Seattle suburb, is one of the newest Saab dealers in the United States. It has the distinction of being the first Spyker dealer in the U.S. to begin selling Saabs, not vice versa. Ryan Vanderwel, General Manager of Park Place Ltd., Spyker’s Seattle area dealer, kindly spent some time with SaabWorld.


    The Seattle area had multiple Saab dealers in the past. By September 2008, Carter Saab-Volkswagen, the last remaining Saab dealer in the city, obtained the Subaru franchise. Without room to expand, the dealer decided to drop the Saab line. McCann Cadillac Saab Hummer (renamed Larson Cadillac Saab) has been in the Saab business for quite a few years but is located about 30 miles away near Tacoma. For a short period of time, a Cadillac/Chevrolet dealer in the Seattle suburb of Bellevue was an authorized Saab service only dealer.
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    by Published on 25 January 2011 05:25  Number of Views: 5204 

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    A Saab meet took place in Switzerland last weekend and some pictures are showing up on Flickr. Nice to see some good coverage in the press. The newspaper L'Express featured an article with more information about the meet and the Saabistis who attended.

    "We open more bottles than hoods!" The color is announced at the outset by Dimitri Baumgartner, who spearheaded the first Saab Swiss Fondue held this weekend at his farm in Coty. This international meeting, not quite like the others, did not aim to exhibit the gleaming Swedish cars. "The Saabistes are partiers," says this enthusiast who, with his partner, retains fifteen cars of the mark with the crowned eagle logo in the barn. Indeed, with the arrival of guests - from Alsace, Franche-Comte and Belgium - the kitchen table looks like a land of gastronomy. "Most saabistes you'll encounter have the distinction of having the cars of other brands as well. Arguably the saabistes are Epicureans! "
    ...

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