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  • New owner says Saab will soon have strongest lineup


    Source: Detroit Free Press
    By Mark Phelan
    Posted: Dec. 12, 2010

    It's anybody's guess whether Saab will recover from its near-death experience this year, but the Swedish brand will soon have the strongest vehicle lineup in its 73-year history thanks to investments by former owner GM and ceaseless deal-making by new owner Victor Muller.

    By 2012, Saab will have its biggest, newest model line ever, Muller said over dinner at Roast restaurant in Detroit's Book Cadillac hotel this week.

    And the three new vehicles in that showroom don't include the car that really makes Muller's pulse pound -- a modern version of the teardrop-shaped Saab 92 sedan that began Saab's tradition of efficient, advanced and offbeat cars.

    Other owners have failed to make Saab profitable, but it's easy to share Muller's enthusiasm when the lanky Dutch financier gets rolling, despite the fact that Spyker, the exotic-car maker he founded, consistently loses money.

    GM had put Saab into liquidation, halted the assembly lines and stopped shipping cars to dealers before Spyker acquired Saab in February.

    Muller expects Saab to turn a profit in 2012, when he hopes to sell 120,000 cars around the world. By the end of that year, the company will have an all-new 9-3 model on sale alongside the 9-5 sport sedan that just went on sale and the 9-4X sporty crossover that arrives in mid-2011.

    Read the entire article on the Detroit Free Press website:
    http://www.freep.com/article/2010121...rongest-lineup
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