Attachment 4769
Plan – Saab Automobile
The restart of the company in 2010 focused on the following:
- Build an independent Saab Automobile
- Build an independent Saab distribution channel
- Complete the expanded and renewed product portfolio
AND
- Improve productivity in all aspects of the business
- Strengthen the Saab brand as a niche player in the premium segment
- Restore confidence among customers/dealers/suppliers etc
- Build a distribution channel with subsidiary sales companies, direct dealer concept and independant importer companies
2010 we…
- Started up all activities after seven weeks of total stoppage.
- Moved the 9-3 Convertible to Trollhättan
- Launched the new Saab 9-5 and new diesel engine programs with class-leading low CO2 values for the 9-3
- Presented the Saab 9-4X, which will increase our sales opportunities in the US market.
- Established new strategic business relationships and partnerships
- Launched an electric car program in cooperation with some other companies.
- Established a global sales network and the concept of ‘direct distribution’ to dealers in nine European countries
- Expanded sales network with new importers in Portugal and Japan.
- Re-established in Canada.
- Made progress in establishing a Saab presence in key growth markets such as China and Russia.
- Created an independent Company
Attachment 4770
Key Performance indicator-summary
- Sales significantly below original business plan
- EBIT in line with business plan
- Cash generation and availability lower than expected
- Corrective actions in place and under way
Major changes vs. New Saab Business Plan
Product Strategy & Portfolio
- All new 9-3 generation in 3 models (HB, Conv, X) replacing heavy face-lift of current 9-3
- Saab developed 9-4x successor included from 2015 onwards
- Content of future carlines include BMW engine(s) and eAWDsystem
- New cross-carline platform based on Phoenix architecture
- Removal of high-margin Electrical & Hybrid vehicles in later years (2016 –2017)Sales Volumes and Revenues
- Review of volume outlook based on 2010 actuals and updated Product program
- Impact of unfavorable car park trend and car parkage profile now reflected
- Engineering services external sales and margin included
- eAWD JV included with future dividend income according to JV business plan
- Recent FX changes reflected in plan
Attachment 4767
Attachment 4768
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