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  1. #1
    Saab Enthusiast
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    '91 900T SE convertible, '93 900T CD, '02 9-5 Aero Wagon, '08 9-7X Aero

    Bad marketing ideas

    Can someone tell me what the hell "Skyactiv" really is? Mazda touts this "technology" but fails miserably in telling the buying public what the hell it is.

    Another one that gets me is Ford's (owner of Mazda, btw) "Ecoboost". Smacks of Saab's Ecopower (which quite frankly I didn't care for either).

    Discuss.

  2. #2
    Frank
    Administrator nordwulf's Avatar
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    previous: 2006 9-3, 2001-06 9-5, 2011 9-4X
    I read about it in a car magazine and didn't really get it. It seems it is an idea or concept that applies to multiple areas in a car, according to their website. MAZDA: SKYACTIV TECHNOLOGY | Mazda Spirit

    I watched the video and still can't explain it.. I don't know why it is activ and what the sky has to do with it.

  3. #3
    Saab Enthusiast
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    Have you seen the Ford "interview" ad campaign? The one where the woman says its just like driving a computer. Like that's a good thing.

    I don't know about you, but I "drive a computer" for a living, and happen do be doing so right now.

    When I drive a car, I don't want it to be like driving a computer...

  4. #4
    Mike
    Moderator Shazam's Avatar
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    SkyActive is Mazda's newest line of engines and technology. Their whole idea was that they'd do everything they could to maximize the efficiency in the engine, without the use of hybrid technology/batteries and all that. Just the engine. They figured they could (if they want) just use someone else battery/hybrid/electric technology because so many companies are working at that.

    Why is it called SkyActive? Who knows. Maybe it's supposed to be "green"
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  5. #5
    Frank
    Administrator nordwulf's Avatar
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    Any kind of spokesperson or endorsement deals are a waste of money, in my honest opnion.

    Volvo announces Jeremy Lin endorsement contract

    Volvo says the athlete's character, intelligence and perseverance all dovetail with the brand's ethos.
    What the heck does that mean?

    And by the way... who is this guy? never heard of him.

  6. #6
    Saab Addict SaabKen's Avatar
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    Quote Originally Posted by Shazam View Post
    Why is it called SkyActive? Who knows.
    Maybe someone at Mazda was working the 4:20 ....... sky-high

    Quote Originally Posted by Frank Wulfers View Post
    Any kind of spokesperson or endorsement deals are a waste of money, in my honest opnion.

    Volvo announces Jeremy Lin endorsement contract

    What the heck does that mean?

    And by the way... who is this guy? never heard of him.
    Who's Jeremy Lin ?!? You obviously snoozed out during Lin-mania !
    "Nulla tenaci invia est via"
    SAAB CLUB of WESTERN CANADA (SCWC)

  7. #7
    Saab Addict SaabKen's Avatar
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    2006 9-3 2.0T SportCombi "Mattie"; On SAABatical: 1993 9000 CSE 2.3T "Matilda"
    Here's a good campaign, but BAD catchword America was sooooo not ready to accept any new additions to their fig newtons



    Reminds me of Ford's Merkur Scorpio. Yeah Uncle Jeb, thems cars come from Germany ya know ? Like where them Jerrys live. It's pronounced "Meer-Koor" ....yep, rhymes with my Coors !

    (btw, there's a C900 in there ):


    Here's what I think is perhaps (other than SAAB's) BEST car commercial of all times, it's classic and transcends beyond any brand:

    "Nulla tenaci invia est via"
    SAAB CLUB of WESTERN CANADA (SCWC)

 

 

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