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20 March 2012 #1
- Join Date
- 03 Jan 2012
- Location
- Jeffersonton, Va., USA
- Posts
- 84
- Saab(s)
- '91 900T SE convertible, '93 900T CD, '02 9-5 Aero Wagon, '08 9-7X Aero
Bad marketing ideas
Can someone tell me what the hell "Skyactiv" really is? Mazda touts this "technology" but fails miserably in telling the buying public what the hell it is.
Another one that gets me is Ford's (owner of Mazda, btw) "Ecoboost". Smacks of Saab's Ecopower (which quite frankly I didn't care for either).
Discuss.
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20 March 2012 #2
Frank Administrator
- Join Date
- 30 Jul 2010
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- USA - Netherlands
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- 7,901
- Saab(s)
- previous: 2006 9-3, 2001-06 9-5, 2011 9-4X
I read about it in a car magazine and didn't really get it. It seems it is an idea or concept that applies to multiple areas in a car, according to their website. MAZDA: SKYACTIV TECHNOLOGY | Mazda Spirit
I watched the video and still can't explain it.. I don't know why it is activ and what the sky has to do with it.
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20 March 2012 #3
- Join Date
- 03 Jan 2012
- Location
- Jeffersonton, Va., USA
- Posts
- 84
- Saab(s)
- '91 900T SE convertible, '93 900T CD, '02 9-5 Aero Wagon, '08 9-7X Aero
Have you seen the Ford "interview" ad campaign? The one where the woman says its just like driving a computer. Like that's a good thing.
I don't know about you, but I "drive a computer" for a living, and happen do be doing so right now.
When I drive a car, I don't want it to be like driving a computer...
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20 March 2012 #4
Mike Moderator
- Join Date
- 30 Jul 2010
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- Rochester, New York, USA
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- 1,985
- Saab(s)
- Saab-less
SkyActive is Mazda's newest line of engines and technology. Their whole idea was that they'd do everything they could to maximize the efficiency in the engine, without the use of hybrid technology/batteries and all that. Just the engine. They figured they could (if they want) just use someone else battery/hybrid/electric technology because so many companies are working at that.
Why is it called SkyActive? Who knows. Maybe it's supposed to be "green"Free SaabWorld Stickers
"Sometimes it is better to travel than it is to arrive." - Robert Pirsig
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20 March 2012 #5
Frank Administrator
- Join Date
- 30 Jul 2010
- Location
- USA - Netherlands
- Posts
- 7,901
- Saab(s)
- previous: 2006 9-3, 2001-06 9-5, 2011 9-4X
Any kind of spokesperson or endorsement deals are a waste of money, in my honest opnion.
Volvo announces Jeremy Lin endorsement contract
Volvo says the athlete's character, intelligence and perseverance all dovetail with the brand's ethos.
And by the way... who is this guy? never heard of him.
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20 March 2012 #6
- Join Date
- 30 Jul 2010
- Location
- Vancouver, British Columbia, CANADA
- Posts
- 711
- Saab(s)
- 2006 9-3 2.0T SportCombi "Mattie"; On SAABatical: 1993 9000 CSE 2.3T "Matilda"
"Nulla tenaci invia est via"
SAAB CLUB of WESTERN CANADA (SCWC)
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20 March 2012 #7
- Join Date
- 30 Jul 2010
- Location
- Vancouver, British Columbia, CANADA
- Posts
- 711
- Saab(s)
- 2006 9-3 2.0T SportCombi "Mattie"; On SAABatical: 1993 9000 CSE 2.3T "Matilda"
Here's a good campaign, but BAD catchword America was sooooo not ready to accept any new additions to their fig newtons
Reminds me of Ford's Merkur Scorpio. Yeah Uncle Jeb, thems cars come from Germany ya know ? Like where them Jerrys live. It's pronounced "Meer-Koor" ....yep, rhymes with my Coors !
(btw, there's a C900 in there ):
Here's what I think is perhaps (other than SAAB's) BEST car commercial of all times, it's classic and transcends beyond any brand:
"Nulla tenaci invia est via"
SAAB CLUB of WESTERN CANADA (SCWC)
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