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  1. #1
    Frank
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    Saab Automobile Parts AB is changing its name to Orio AB

    Press release from Saab Parts:

    Tuesday, 01 October 2013

    Saab Automobile Parts AB is broadening its offering and is changing its name to Orio AB

    On 13 November 2013 Saab Automobile Parts AB is changing its name. The new name is Orio AB. At the same time the company is investing in growth by means of broadening its customer base and product range.

    Saab Automobile Parts AB has been responsible for spare parts for Saab cars since 1947. Today the company markets, sells and distributes Saab Genuine spare parts in over 60 countries. The name change to Orio AB does not affect the broad service network and commitment when it comes to Saab.

    "On the contrary, during the coming period we will be expanding our network of workshops that offer service and genuine parts to all Saab owners", says the company's CEO Lennart Ståhl.

    The company changing its name to Orio AB will enable and facilitate the company's growth initiatives for an expanded customer base and an expanded product range.

    "In that perspective, the Saab name is a little misleading and a limitation in purely commercial terms", Lennart Ståhl points out.

    The formal decision to change the name to Orio AB is being taken at an extraordinary general meeting on 29 October, for which a convening notice has been sent out today. Following which, the Swedish Companies Registration Office shall also approve and register the new name.

    "In connection with the official name change on 13 November, we will present our new logotype. At the same time it is the starting point of a very exciting future for our company and our employees. We see significant opportunities for growth", says Lennart Ståhl.

    The long history together with Saab has laid the foundation for a world-class spare parts company with advanced logistics, great engineering knowledge and a strong innovative spirit.

    "We are extremely proud of our history and of course it feels a little sad in a way that we will no longer be called Saab, but to develop the service for all of the world's Saab owners will also continue to be an important mission for us", says Lennart Ståhl.

    The new name, Orio, is short and easy to remember, just like Saab.

    "And just like us, it resembles no one else in our industry. We have over 60 years experience in spare parts, and this gives us a unique opportunity for the future. A new name opens the door to a market that is much larger than today's, while at the same time we will remain loyal to our Saab owners", assures Lennart Ståhl.

    Chairman of the Board Håkan Erixon sees the name change as a natural outcome of the company's investments in the future.

    "Our task in the board is to decide on a strategy that creates value for our customers, employees and owner, and we see good opportunities for creating long-term and sustainable growth for the company. A name change is a natural step in this situation."

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  2. #2
    Frank
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    The name Saab Parts AB is history and the company changes it name to Orio AB today. Some information from their new website: http://orio.com



    We used to think only about Saab. But now we're looking at other brands too.

    Orio is all about offering more. More convenience. More solutions. More services. More innovation. We are also partnering with more suppliers, allowing us to widen our offer. So if you service and repair other makes, chances are we will soon stock the parts you need.

    Not everything will change, though. We are still sole distributor of Saab Genuine Parts. Which means current customers can look forward to the same dependable service as before. Welcome to Orio.

    We want you to think as little as possible about Orio

    Because every time you think about us, we know you have more important things on your mind. Like servicing and repairing your customers’ cars – on time and on budget.

    That’s why ordering the parts you need should be simple and straightforward. Delivery should be quick and precise. Support and advice should be within easy reach. In fact, dealing with us should be so smooth and convenient that you don’t even think about it.

    Good parts become great when you add logistics and consulting

    Our parts are not much good to you if you don’t get them on time. Which is why we provide a world-class logistics service – built on decades of shipping vital components to locations all over the world. In fact, we believe so strongly in our logistics solutions that we offer them as a separate service.

    And if you need advice, support, documentation or training materials, contact our technical experts. Their job is to make sure you get the parts you need quickly and conveniently.

    Organisation

    Since the turn of the year 2012/2013, Orio (formerly Saab Automobile Parts) has been a company wholly owned by the Swedish state. The head office is located in Nyköping, which is also the Group’s logistics and distribution centre.

    A commercial office has been established in Trollhättan with sales, marketing, technical and support functions. Together, these form the Group’s parent company Orio AB.

    The Group structure also contains ten wholly owned subsidiaries which, with the exception of the American subsidiary with more developed activity, act as pure sales companies.

    Saab Automobile Parts UK Ltd, since 31 December 2011
    North America Distribution Services, Inc., since 1 June 2012
    Swedish Distribution Services Switzerland AG, since 31 August 2012
    Saab Automobile Spain S.L., since 3 September 2012
    Saab Automobile Italy S.r.l., since 3 September 2012
    Swedish Distribution Services Deutschland GmbH, since 18 October 2012
    Swedish Distribution Services France, since 23 October 2012
    Swedish Distribution Services Denmark ApS, since 24 October 2012
    Swedish Distribution Services Norway AS, since 17 January 2013
    Swedish Distribution Services Finland Ab, since 7 March 2013


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  3. #3
    Mike
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    Mmmm...


    But seriously. Any significance to the Orio name?

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  4. #4
    Frank
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    I strongly suspect they choose that name because the domain name orio.com was available and googling Orio doesn't show many results right now. I haven't seen any other mention about the meaning of that name. I doubt they are familiar with the Oreo cookies in Sweden. I had never heard of them before I moved to the US.

    The good thing about a name like that is that it's easy to remember and doesn't really have anything to do with the business itself. Like Amazon or Facebook. If they named it something like Parts Distribution Services Sweden AB, you won't remember or find it easily again.

    Even though it is sad the last part of the original Saab company is officially gone, they really didn't have a choice. Let's hope they'll be supplying Orio parts for our Saabs for a long time.

    Their website uses Wordpress but nothing wrong with that. Not sure about that name logo though..


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  5. #5
    Mike
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    You never heard of "America's Favorite Cookie" before coming to the US!?! I guess it really is just America's. I love Oreos though, but the local supermarket's generic brand (Wegmans) are better.

    Back to the conversation. It is disappointing the last bit of Saab no longer remains. A new chapter begins now!

    I like their logo. Reminds me of the Enduro and old turbo fonts.



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  6. #6
    Frank
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    The official press release from Orio Parts AB.

    We have a new name and a new strategy. Everything else is 66 years old.

    On Wednesday 13 November 2013, Saab Automobile Parts AB will change its name to Orio AB. The ten subsidiaries in Europe and the US will also follow suit. The overall strategy, besides investing even more in serving Saab owners, is to widen the company's customer base and supply parts to more car brands and offer logistics services as well as other services.

    “Getting a new name and brand is naturally very exciting. Of course we will continue to deliver Saab Genuine parts to all our customers and we are in the process of developing our offer of product widening towards new markets and customers,” says Lennart Ståhl, CEO of Orio AB.

    Orio's core business is currently Saab Genuine parts. The opportunities for sustainable growth, within both the core business and new business areas logistics and technology services as well as parts for more car brands, are assessed as good and the objective is long-term growth of 6% annually. As the sole distributor of the entire range of Saab Genuine parts in the world, Orio will continue to support and supply Saab Service Centres, workshops and Saab owners with reliable service and expertise – just as we have for 66 years.

    The new name, new graphic profile and new brand platform will ensure the best conditions for the company's growth investments for an expanded customer base and a wider product range. The change of name is the starting point of a very exciting future for Orio as a company and the company's employees.

    “Our aim is to offer more to more customers. We have 66 years of experience, which has ensured a very strong, not to say, unique position. Considering that there are over one million Saab cars currently driven on the world's roads, we have a very strong starting point,” says Lennart Ståhl.

    Facts Orio AB

    • The company is responsible for warehousing, sale and distribution of Saab Genuine parts and accessories for all Saab Authorized Repairers and service partners globally and also sell logistics and technical services.
    • Number of employees in Sweden: Nyköping about 260, Trollhättan about 50. The company is headquartered in Nyköping.
    • The company has subsidiaries in its 10 main markets in Europe and the USA.
    • Number of employees in the subsidiaries: about 55.
    • Have been responsible for Saab Automobile spare parts handling since the 1960s and are the sole distributor of the entire range of Saab Genuine parts.
    • Storage area: around 88 000 m².
    • Storage: about 70 000 articles.
    • Capacity: about 30 000 order lines/day.
    • Shipment of 50 trucks distributed each day.
    • The company is fully owned by the Swedish state.
    • On November 13, 2013, the company is changing its name from Saab Automobile Parts AB to Orio AB.

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  7. #7
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    The original Oreo cookie was a vanilla cream sandwich and took it's name from "oro" or gold. In this way it's appropriate because a pound of flesh or pound of gold is said to be on the way with price increases.

    Or, the other, US meaning of Oreo is to denote something that appears to be one thing but then isn't, such as a black person who is more "white" on the inside and a traitor to his sort. Now one could almost picture a few recent executives of Saab in that disguise.

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