In the winter of 2010, a formation of about 100 Saabs approached Times Square. Their mission: win over support from the public in hopes of saving the ailing brand. It looked like a military-style show of force, with multiple squadrons of turbocharged Swedes buzzing through one of the busiest intersections on earth. Those familiar with Saab’s aircraft heritage might liken it to an elephant walk of JAS-39 Gripen fighters taxiing in tight formation.

Read more: