Comments on: Bay Horse Saab (GB) giving iPads with Approved Used Saabs http://inside.saab.com/bay-horse-saab-gb-giving-ipads-with-approved-used-saabs/ Lorum Ipsum tagline Tue, 27 Dec 2011 02:03:00 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Anonymous http://inside.saab.com/bay-horse-saab-gb-giving-ipads-with-approved-used-saabs/#comment-5938 Anonymous Sat, 24 Dec 2011 13:18:00 +0000 http://inside.saab.com/?p=3820#comment-5938 http://www.saabnortholmsted.com/inventory-liquidation-event.htm?reset=InventoryListing http://www.bayhorsesaab.co.uk/content/s96/Dealer_Info/BayHorse_WebsiteUpdate_14,995_Nov11.pdf Personally I'd wait until 2012, but the firesale is on already. http://www.saabnortholmsted.com/inventory-liquidation-event.htm?reset=InventoryListing

http://www.bayhorsesaab.co.uk/content/s96/Dealer_Info/BayHorse_WebsiteUpdate_14,995_Nov11.pdf

Personally I’d wait until 2012, but the firesale is on already.

]]> By: Anonymous http://inside.saab.com/bay-horse-saab-gb-giving-ipads-with-approved-used-saabs/#comment-5005 Anonymous Sun, 13 Nov 2011 20:52:00 +0000 http://inside.saab.com/?p=3820#comment-5005 I haven't made up my mind, but I'm not adopting your stance either. That fleet in Ohio has been there for six months and hasn't moved. No matter what one thinks of the uncertainty regarding Saab's future, what is actual reality in two months time is the change of year, and the depreciation of the value of those vehicles overnight. It's a good idea to sell them before that, obviously there are few takers. Should Saab go belly up, it gets even worse. Say what you will, Snap up a Saab is borne between a rock and a hard place, and prospective buyers will smell it. Soon there will be lots of bargain Saabs on offer in Ohio, perhaps pleasing those who like their premium cars at the price of a Civic, but that is again eating the brand value. Damned if you do etc, but this is the downside of an otherwise commendable promotion. I haven’t made up my mind, but I’m not adopting your stance either. That fleet in Ohio has been there for six months and hasn’t moved. No matter what one thinks of the uncertainty regarding Saab’s future, what is actual reality in two months time is the change of year, and the depreciation of the value of those vehicles overnight. It’s a good idea to sell them before that, obviously there are few takers. Should Saab go belly up, it gets even worse. Say what you will, Snap up a Saab is borne between a rock and a hard place, and prospective buyers will smell it. Soon there will be lots of bargain Saabs on offer in Ohio, perhaps pleasing those who like their premium cars at the price of a Civic, but that is again eating the brand value. Damned if you do etc, but this is the downside of an otherwise commendable promotion.

]]> By: Anonymous http://inside.saab.com/bay-horse-saab-gb-giving-ipads-with-approved-used-saabs/#comment-5004 Anonymous Sun, 13 Nov 2011 20:45:00 +0000 http://inside.saab.com/?p=3820#comment-5004 Steve, I think the Snap Up a SAAB campaign is a very innovative way of interesting people in the brand and I wish them all possible success. I only wish SAAB GB were as active or innovative. It is really sad to see what's happening over here with beautiful cars being sold off for peanuts. When all of this is over, SAAB need to get some clever people thinking of other ways to promote the brand and rebuild values than dumping to fleets, pre-registering loads of cars or irrelevant sponsorship deals (Power Golf at Celtic Manor, for goodness sake). Steve, I think the Snap Up a SAAB campaign is a very innovative way of interesting people in the brand and I wish them all possible success. I only wish SAAB GB were as active or innovative. It is really sad to see what’s happening over here with beautiful cars being sold off for peanuts. When all of this is over, SAAB need to get some clever people thinking of other ways to promote the brand and rebuild values than dumping to fleets, pre-registering loads of cars or irrelevant sponsorship deals (Power Golf at Celtic Manor, for goodness sake).

]]> By: Anonymous http://inside.saab.com/bay-horse-saab-gb-giving-ipads-with-approved-used-saabs/#comment-5003 Anonymous Sun, 13 Nov 2011 20:39:00 +0000 http://inside.saab.com/?p=3820#comment-5003 It's not a great promotion when the dealers have nothing to replace them with; remember, there hasn't been a Saab made in months.  These dealers are going on to other cars...that's the sad reality. It’s not a great promotion when the dealers have nothing to replace them with; remember, there hasn’t been a Saab made in months.  These dealers are going on to other cars…that’s the sad reality.

]]> By: Anonymous http://inside.saab.com/bay-horse-saab-gb-giving-ipads-with-approved-used-saabs/#comment-5002 Anonymous Sun, 13 Nov 2011 20:37:00 +0000 http://inside.saab.com/?p=3820#comment-5002 I don't like this idea at all.  My dealer, who has sold Saabs since the beginning and never sold anything else, is offering them at ridiculous prices.  I can't get parts now, I don't see this as wonderful - buy it and then what?  Worse than that, since there are no new Saabs - what he he going to replace them with?   My friend says her BMW is more trouble than her ex-husband; my other friend said she got rid of a husband who was less trouble than her Lexis - come on guys - let's get Saab back in the game! I don’t like this idea at all.  My dealer, who has sold Saabs since the beginning and never sold anything else, is offering them at ridiculous prices.  I can’t get parts now, I don’t see this as wonderful – buy it and then what?  Worse than that, since there are no new Saabs – what he he going to replace them with?   My friend says her BMW is more trouble than her ex-husband; my other friend said she got rid of a husband who was less trouble than her Lexis – come on guys – let’s get Saab back in the game!

]]> By: Steven Wade http://inside.saab.com/bay-horse-saab-gb-giving-ipads-with-approved-used-saabs/#comment-4999 Steven Wade Sun, 13 Nov 2011 12:03:00 +0000 http://inside.saab.com/?p=3820#comment-4999 Seems you've made up your mind, so we'll have to agree to disagree.  But bear in mind the enormous cost that the dealer has borne himself to run this promotion, which wasn't planned yesterday.  It's had a long lead-period to build the website, the stock, etc.  You don't invest that kind of money for a firesale proposition.  It's an investment in your business for the future. How many are taking advantage of a free ride?  Well, how many people flick past an ad in a magazine, or newspaper, or walk out of the room during a TV commercial?  All marketing and advertising ventures take a scattergun approach to some degree, despite their targetting.  This, at the very least, is getting people and their friends inside the cars and that's much more likely to stick, even if they have false motives before they begin. I can understand the doubt given the circumstances Saab is in, but this is a great promotion and I'm quite sure there are better resourced brands that have done as big or a bigger sales event. Seems you’ve made up your mind, so we’ll have to agree to disagree.  But bear in mind the enormous cost that the dealer has borne himself to run this promotion, which wasn’t planned yesterday.  It’s had a long lead-period to build the website, the stock, etc.  You don’t invest that kind of money for a firesale proposition.  It’s an investment in your business for the future.

How many are taking advantage of a free ride?  Well, how many people flick past an ad in a magazine, or newspaper, or walk out of the room during a TV commercial?  All marketing and advertising ventures take a scattergun approach to some degree, despite their targetting.  This, at the very least, is getting people and their friends inside the cars and that’s much more likely to stick, even if they have false motives before they begin.

I can understand the doubt given the circumstances Saab is in, but this is a great promotion and I’m quite sure there are better resourced brands that have done as big or a bigger sales event.

]]> By: Anonymous http://inside.saab.com/bay-horse-saab-gb-giving-ipads-with-approved-used-saabs/#comment-4998 Anonymous Sun, 13 Nov 2011 09:51:00 +0000 http://inside.saab.com/?p=3820#comment-4998 Still, that's one hundred new cars put out on the streets for a month. Rather than sold to eager customers in the showroom. How many of the contestants are simply taking advantage of a free ride? I'm not sure this kind of initiative could take place in a dealership whose products are in demand. Again, the Saabs in question seem to be offered at 20 percent off by the end of the month. Somebody in Ohio must be mighty worried about a looming firesale. I'm sorry but that's how it spells out to me. Needs must etc. Still, that’s one hundred new cars put out on the streets for a month. Rather than sold to eager customers in the showroom. How many of the contestants are simply taking advantage of a free ride? I’m not sure this kind of initiative could take place in a dealership whose products are in demand. Again, the Saabs in question seem to be offered at 20 percent off by the end of the month. Somebody in Ohio must be mighty worried about a looming firesale. I’m sorry but that’s how it spells out to me. Needs must etc.

]]> By: Rafael Kawash http://inside.saab.com/bay-horse-saab-gb-giving-ipads-with-approved-used-saabs/#comment-4997 Rafael Kawash Sun, 13 Nov 2011 09:16:00 +0000 http://inside.saab.com/?p=3820#comment-4997 How can I buy a motor car Saab Model 1997, it is sent to Lebanon?? How can I buy a motor car Saab Model 1997, it is sent to Lebanon??

]]> By: Rafael Kawash http://inside.saab.com/bay-horse-saab-gb-giving-ipads-with-approved-used-saabs/#comment-4995 Rafael Kawash Sun, 13 Nov 2011 09:10:00 +0000 http://inside.saab.com/?p=3820#comment-4995 I hate Saab because I owned a Saab and Aasttia I find spare parts in Lebanon and no one can fix it was searched for spare parts via SAP did not find any spare parts I hate Saab because I owned a Saab and Aasttia I find spare parts in Lebanon and no one can fix it was searched for spare parts via SAP did not find any spare parts

]]> By: Mike Spangler http://inside.saab.com/bay-horse-saab-gb-giving-ipads-with-approved-used-saabs/#comment-4993 Mike Spangler Sun, 13 Nov 2011 03:10:00 +0000 http://inside.saab.com/?p=3820#comment-4993 I'm so happy that I'm a part of the Snap Up a Saab contest! I’m so happy that I’m a part of the Snap Up a Saab contest!

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