Comments on: HUGE Saab promotion in Ohio – Snap up a Saab!

By: Steven Wade

Steven Wade — Tue, 08 Nov 2011 23:48:00 +0000

Well, first and most importantly, the dealer who’s put this whole thing together is in Ohio. It’s a dealership initiative and a wonderful one. Second, Ohio’s very close to being Top 5 in terms of state readerships here at Inside Saab, so there are indeed quite a few Saab people there (and a good number of very engaged Saab dealers, too).

I’ll be over the moon if and when I can report on a Saab dealer in Cali doing something of this nature down the track.

By: Bryce Johnson

Bryce Johnson — Tue, 08 Nov 2011 22:44:00 +0000

I feel like this should be more of a California contest. Who the hell lives in Ohio? haha

By: Peter

Peter — Wed, 26 Oct 2011 23:44:00 +0000

Promotion, Promotion, Promotion. I just returned from my Dealer, Concours Motors and they are donating a 9-5 Aero for the Milwaukee Veterans Day Parade on 11-11-11. I will driving Veterans of the 8th Air Force who were stationed in England during WWII. Another Air Force group will be borrowing my 9-5 Combi.

Now is a good time to mobilize SAABs for these parades in the USA, Canada and the rest of the Commonwealth because we all share these same days at this time of the year.

By: Anonymous

Anonymous — Wed, 26 Oct 2011 23:27:00 +0000

A few are from SCNA Hugh. It certainly doesn’t help the value but the reasoning is that they’re going to be discounting them considerably and selling them for thousands off retail anyway, as the 2011 model year is over and they’re still sitting on lots. Pretty genius to me.

By: Rune Moberg

Rune Moberg — Wed, 26 Oct 2011 22:15:00 +0000

Well, they also mention “get them to take pictures or make videos to submit to your microsite”. And it seems it is not the participant that needs the gadgets. It is the people they encounter.

And with all due respect to the elders of our community, Saab do need young blood on the customer side! I think Saab should be able to appeal to young folks in the US. Here in Europe young people are often forced to buy small, inconvenient and ugly cars, so they are a lost cause at the moment.

I am looking forward to hearing how this promotion works out. Kudos to everyone involved!

By: Steven Wade

Steven Wade — Wed, 26 Oct 2011 21:52:00 +0000

Tom,

Drop me a line via the contact page on this site and perhaps we can have a chat about the social resources you might be able to leverage for your dealership.

By: Tom

Tom — Wed, 26 Oct 2011 19:18:00 +0000

Very smart! This is one of the many ways that I’ve seen Saab marketed on local levels, so what else can be done?

Launching a massive image advertising campaign would be great and I’m all for it once we get to the point where we can afford it. In the meantime, as mentioned above, I have to ask myself….”what can I do to help myself, my dealership and Saab?” In case you’re wondering, I’m just one humble Saab sales consultant (and one big fan) who spent most of my career in Social Work who’s also pretty clueless about how to use social media professionally.

As evidenced by “Inside Saab” and other forums, we have a really smart following. There’s certainly a wealth of information and interesting discussion around things we really don’t have control over which leads to the question…what can we control? What can we do individually and collectively to help Saab on a local/grassroots level (that doesn’t cost a lot)? How about putting all of our brainpower to work to come up with concrete activities…any good ways to use you tube? Facebook? Twitter? (am I forgetting anything?) Again, forgive my ignorance, just hoping for some ideas and inspiration! In the meantime, much like my fellow dealers, we’ll continue to target our local customer base relying on our ever so passionate following to keep us afloat.

By: Anonymous

Anonymous — Wed, 26 Oct 2011 14:41:00 +0000

way to go!

By: Anonymous

Anonymous — Wed, 26 Oct 2011 14:05:00 +0000

I’m 58 and I like new tech. , it’s a ballance for myself , dont much care for facebook (TMI) issue for me , but use of high tech. in automobiles , and solutions to issues faced by people i.e. use of other solutions for managing recorces , information is a wonderful thing ………….. now if I could afford a 3-D printer . =)

By: Anonymous

Anonymous — Wed, 26 Oct 2011 13:38:00 +0000

North Olmsted is a great dealer , they are my main parts supply for all SAAB parts and yes I’ll be involved in the ” Drive “ . You can see yourself in the floor in the service area , yes it’s that clean , They have cars on the lot I’d say mabey 100 new ones and the staff is very kind , It’s a team of people who care about SAAB cars , and an ” Ice Block ” building . Good luck with the promo Bernie =) , Thanks , Dave