Comments on: Press Release: Saab Automobile To Improve Efficiency As Part Of Business Plan Review http://inside.saab.com/press-release-saab-automobile-to-improve-efficiency-as-part-of-business-plan-review/ Lorum Ipsum tagline Tue, 27 Dec 2011 02:03:00 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Anonymous http://inside.saab.com/press-release-saab-automobile-to-improve-efficiency-as-part-of-business-plan-review/#comment-3866 Anonymous Thu, 22 Sep 2011 14:32:00 +0000 http://inside.saab.com/?p=3122#comment-3866 Keeping Saab alive is a way to improve the world. Keeping Saab alive is a way to improve the world.

]]> By: Anonymous http://inside.saab.com/press-release-saab-automobile-to-improve-efficiency-as-part-of-business-plan-review/#comment-3864 Anonymous Thu, 22 Sep 2011 13:51:00 +0000 http://inside.saab.com/?p=3122#comment-3864 We're living in transition times, so unhook and let the flow do it's work. The world is made of poetry, art, beauty and love... and energy. I'm convinced all the energy to keep Saab alive could contribute to improve the world rather than contributing to something we don't really need. We’re living in transition times, so unhook and let the flow do it’s work. The world is made of poetry, art, beauty and love… and energy. I’m convinced all the energy to keep Saab alive could contribute to improve the world rather than contributing to something we don’t really need.

]]> By: Anonymous http://inside.saab.com/press-release-saab-automobile-to-improve-efficiency-as-part-of-business-plan-review/#comment-3862 Anonymous Thu, 22 Sep 2011 13:39:00 +0000 http://inside.saab.com/?p=3122#comment-3862 There is a lot the world don't <i>need</i>, but it would be very sad to be without. Poetry, art, beauty, love... There is a lot the world don’t need, but it would be very sad to be without. Poetry, art, beauty, love…

]]> By: Anonymous http://inside.saab.com/press-release-saab-automobile-to-improve-efficiency-as-part-of-business-plan-review/#comment-3858 Anonymous Thu, 22 Sep 2011 07:29:00 +0000 http://inside.saab.com/?p=3122#comment-3858 why would the world need Saab? why would the world need Saab?

]]> By: Anonymous http://inside.saab.com/press-release-saab-automobile-to-improve-efficiency-as-part-of-business-plan-review/#comment-3850 Anonymous Wed, 21 Sep 2011 23:05:00 +0000 http://inside.saab.com/?p=3122#comment-3850  Swade and Saab Management, There is little doubt Saab enthusiasts feel as drained from watching near or last of an auto cat's 9 lives.  You, Swade, have this social media outlet to extend directly to Saab the global interest visible during the "Save Saab" GM Wind-Down period.  Though it was then impressive for passion, interest, and hope – only products of merit to the traditional 1-2% market resulting in SALES will actually Save Saab.  If you don’t mind, here is an unsolicited idea that might lead to a needed lift for Saab at this time.  Not by just efficiency CUTS, but no/low cost ADDITONS:  Why not combine the two forces that need each other.  If a buyer purchases a new Saab, connect them with an owner of a vintage Saab (registered for the program) to host the new buyer for 1-3 days to share a drive or road trip, local fun and Saab stories - Post accounts to a web site - add a personal touch to Saab’s legacy fitting to its enthusiast base.   Such an effort provides no/low cost advertisement and stories provide a marketing theme as a SAAB SOCIAL.  This may provide a bridge of appreciation between existing Saab owners hoping to save the marque and new buyers that actually do. Saab enthusiast,02 9-5 Aero, 90 SPG, 88 900T Swade and Saab Management,   There is little doubt Saab enthusiasts feel as drained from watching near or last of an auto cat's 9 lives.  You, Swade, have this social media outlet to extend directly to Saab the global interest visible during the "Save Saab" GM Wind-Down period.  Though it was then impressive for passion, interest, and hope – only products of merit to the traditional 1-2% market resulting in SALES will actually Save Saab.   If you don’t mind, here is an unsolicited idea that might lead to a needed lift for Saab at this time.  Not by just efficiency CUTS, but no/low cost ADDITONS:   Why not combine the two forces that need each other.  If a buyer purchases a new Saab, connect them with an owner of a vintage Saab (registered for the program) to host the new buyer for 1-3 days to share a drive or road trip, local fun and Saab stories - Post accounts to a web site - add a personal touch to Saab’s legacy fitting to its enthusiast base.    Such an effort provides no/low cost advertisement and stories provide a marketing theme as a SAAB SOCIAL.  This may provide a bridge of appreciation between existing Saab owners hoping to save the marque and new buyers that actually do.   Saab enthusiast, 02 9-5 Aero, 90 SPG, 88 900T  Swade and Saab Management, There is little doubt Saab enthusiasts feel as drained from watching near or last of an auto cat’s 9 lives.  You, Swade, have this social media outlet to extend directly to Saab the global interest visible during the “Save Saab” GM Wind-Down period.  Though it was then impressive for passion, interest, and hope – only products of merit to the traditional 1-2% market resulting in SALES will actually Save Saab.  If you don’t mind, here is an unsolicited idea that might lead to a needed lift for Saab at this time.  Not by just efficiency CUTS, but no/low cost ADDITONS:  Why not combine the two forces that need each other.  If a buyer purchases a new Saab, connect them with an owner of a vintage Saab (registered for the program) to host the new buyer for 1-3 days to share a drive or road trip, local fun and Saab stories – Post accounts to a web site – add a personal touch to Saab’s legacy fitting to its enthusiast base.   Such an effort provides no/low cost advertisement and stories provide a marketing theme as a SAAB SOCIAL.  This may provide a bridge of appreciation between existing Saab owners hoping to save the marque and new buyers that actually do. Saab enthusiast,02 9-5 Aero, 90 SPG, 88 900T
Swade and Saab Management,
 
There is little doubt Saab enthusiasts feel as drained from watching near or last of an auto cat’s 9 lives.  You, Swade, have this social media outlet to extend directly to Saab the global interest visible during the “Save Saab” GM Wind-Down period.  Though it was then impressive for passion, interest, and hope – only products of merit to the traditional 1-2% market resulting in SALES will actually Save Saab.
 
If you don’t mind, here is an unsolicited idea that might lead to a needed lift for Saab at this time.  Not by just efficiency CUTS, but no/low cost ADDITONS:
 
Why not combine the two forces that need each other.  If a buyer purchases a new Saab, connect them with an owner of a vintage Saab (registered for the program) to host the new buyer for 1-3 days to share a drive or road trip, local fun and Saab stories – Post accounts to a web site – add a personal touch to Saab’s legacy fitting to its enthusiast base. 
 
Such an effort provides no/low cost advertisement and stories provide a marketing theme as a SAAB SOCIAL.  This may provide a bridge of appreciation between existing Saab owners hoping to save the marque and new buyers that actually do.
 
Saab enthusiast,
02 9-5 Aero, 90 SPG, 88 900T

]]> By: Curt Sehon http://inside.saab.com/press-release-saab-automobile-to-improve-efficiency-as-part-of-business-plan-review/#comment-3847 Curt Sehon Wed, 21 Sep 2011 20:28:00 +0000 http://inside.saab.com/?p=3122#comment-3847 As part of your review of the business plan, you've got to include aggressive advertising here in the US.  There are plenty of cars in stock but only a few people are aware that Saab exists.  I believe that a lack of advertising has led to poor sales.  You've got to make people want to buy the cars and advertising only in some markets and only in newspapers is not going to cut it.  Saab must get people to see the cars on TV and show the consumer why he/she should choose a Saab over the competitors. As part of your review of the business plan, you’ve got to include aggressive advertising here in the US.  There are plenty of cars in stock but only a few people are aware that Saab exists.  I believe that a lack of advertising has led to poor sales.  You’ve got to make people want to buy the cars and advertising only in some markets and only in newspapers is not going to cut it.  Saab must get people to see the cars on TV and show the consumer why he/she should choose a Saab over the competitors.

]]> By: Niki Kari http://inside.saab.com/press-release-saab-automobile-to-improve-efficiency-as-part-of-business-plan-review/#comment-3846 Niki Kari Wed, 21 Sep 2011 19:45:00 +0000 http://inside.saab.com/?p=3122#comment-3846 This has to be done in order to get Saab profitable again as soon as possible. People reductions are always sad but in this financial situation really an only way to go forward to save jobs, get profitable and make great cars also in the future. This has to be done in order to get Saab profitable again as soon as possible. People reductions are always sad but in this financial situation really an only way to go forward to save jobs, get profitable and make great cars also in the future.

]]> By: Anonymous http://inside.saab.com/press-release-saab-automobile-to-improve-efficiency-as-part-of-business-plan-review/#comment-3840 Anonymous Wed, 21 Sep 2011 18:15:00 +0000 http://inside.saab.com/?p=3122#comment-3840 Wishing Saab all the best and hoping it is not too late. Please get those 9-5 SC units to the United States.  Your dealers need something new and different (they have plenty of 9-3 and 9-5 sedans in stock that even thousands in rebates seem not to have an effect on) besides the 9-4x. The new 9-3 will make or break Saab.  It had better be amazing and get here quickly. And please - have some kind of marketing plan lined up with warranty guarantees.  You are not going to sell many cars here (USA) if you don't.  Consumers are not going to line up with 40 or 50 thousand dollars without confidence in the lifespan of the vehicle manufacturer. -Perian Wishing Saab all the best and hoping it is not too late.

Please get those 9-5 SC units to the United States.  Your dealers need something new and different (they have plenty of 9-3 and 9-5 sedans in stock that even thousands in rebates seem not to have an effect on) besides the 9-4x.

The new 9-3 will make or break Saab.  It had better be amazing and get here quickly.

And please – have some kind of marketing plan lined up with warranty guarantees.  You are not going to sell many cars here (USA) if you don’t.  Consumers are not going to line up with 40 or 50 thousand dollars without confidence in the lifespan of the vehicle manufacturer.

-Perian

]]> By: Anonymous http://inside.saab.com/press-release-saab-automobile-to-improve-efficiency-as-part-of-business-plan-review/#comment-3835 Anonymous Wed, 21 Sep 2011 16:41:00 +0000 http://inside.saab.com/?p=3122#comment-3835 +1 jond93x. This is Saab's last shot - they've GOT to trim the fat wherever possible and make that factory/research center in Trollhatten as lean as possible. It's either that, or get picked up for pennies on the dollar by various corporations in the East. +1 jond93x. This is Saab’s last shot – they’ve GOT to trim the fat wherever possible and make that factory/research center in Trollhatten as lean as possible. It’s either that, or get picked up for pennies on the dollar by various corporations in the East.

]]> By: Anonymous http://inside.saab.com/press-release-saab-automobile-to-improve-efficiency-as-part-of-business-plan-review/#comment-3833 Anonymous Wed, 21 Sep 2011 15:45:00 +0000 http://inside.saab.com/?p=3122#comment-3833 This will be your last chance to do this. Cut hard, cut deep and show the Chinese that there can be a profitable future for manufacturing in Sweden - or they will lose respect and the inevitable will follow. This will be your last chance to do this. Cut hard, cut deep and show the Chinese that there can be a profitable future for manufacturing in Sweden – or they will lose respect and the inevitable will follow.

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