Comments on: Project Cheetah http://inside.saab.com/project-cheetah/ Lorum Ipsum tagline Tue, 27 Dec 2011 02:03:00 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Mylene Angel-off http://inside.saab.com/project-cheetah/#comment-4033 Mylene Angel-off Wed, 28 Sep 2011 06:05:00 +0000 http://inside.saab.com/?p=3173#comment-4033 Thanks, Steve, and best wishes to all involved in this! I truly believe you can do it right Thanks, Steve, and best wishes to all involved in this! I truly believe you can do it right

]]> By: Ross Holden http://inside.saab.com/project-cheetah/#comment-3948 Ross Holden Mon, 26 Sep 2011 20:09:00 +0000 http://inside.saab.com/?p=3173#comment-3948 Few questions + comments: 1.  From what I know, when the c900 was being produced, it was seen as a car that was very safe, fairly cheep, pretty quick, space efficient, and extremely good in bad weather.  What happened to make the saab brand to become more expensive?  From from people today what I hear is they're over priced. [sad face]  - Saab is about the Passion and Emotion of driving!  Keep the premium brand (9-5) high quality + price and keep the basic brand (9-3) low on cost + simplify quality.  Appeal to all masses of income.What I love about saab is their passive approach for the car to be efficient (Turbo!) but most car companies today are going so high tech, it builds up cost and complications with durability.  Recently the majority of car designs drive me crazy, because designers can't get out of their box and expand their thinking, thus all cars look and feel the same.  Hence, why I'm dying to see the new all saab car! Get new minds in there, recruit interns! (they're cheeper) 2.   The advertisements for Saab that I have seen are really fantastic;  As a Designer I would say whoever is in Saab's graphic/visual department is doing a great job and keep it up.  However, I rarely see these advertisements on tv or in magazines/newspapers.  Budget is hard, I know, but as soon as the new all saab car is released its critical to get that image out as soon as possible and in a big way. 3.   Also related to advertising - I know many people who once they start driving a saab continue to do so, so you need to get them into one - promote the used saab market?  So. Not all exactly business related, I am studying Architecture - However I was just in Scandinavia last spring and what I absolutely love about the design there whether it is fashion, food, furniture, etc- is that its all about simplicity, not ornamentation.  If it seems a little confusing and complex, maybe its time to simplify - constantly ask yourself, what is this doing for my idea? hurting, helping, or nothing at all.   By simplifying a concept and ideas behind it, it starts to make a more efficient and well thought idea.  Apply this to the business model - are there people who are willing to take on a larger workload to save their Saab?  I know there are so many willing to fight for saab. gather your resources (free or otherwise from the internet) and put them to work helping.  I love this blog because it shows Saab is really reaching to the people directly, not some business corporation that doesn't truly listen.  Ross Few questions + comments:
1.  From what I know, when the c900 was being produced, it was seen as a car that was very safe, fairly cheep, pretty quick, space efficient, and extremely good in bad weather.  What happened to make the saab brand to become more expensive?  From from people today what I hear is they’re over priced. [sad face]  - Saab is about the Passion and Emotion of driving!  Keep the premium brand (9-5) high quality + price and keep the basic brand (9-3) low on cost + simplify quality.  Appeal to all masses of income.What I love about saab is their passive approach for the car to be efficient (Turbo!) but most car companies today are going so high tech, it builds up cost and complications with durability.  Recently the majority of car designs drive me crazy, because designers can’t get out of their box and expand their thinking, thus all cars look and feel the same.  Hence, why I’m dying to see the new all saab car!
Get new minds in there, recruit interns! (they’re cheeper)

2.  
The advertisements for Saab that I have seen are really fantastic;  As a Designer I would say whoever is in Saab’s graphic/visual department is doing a great job and keep it up.  However, I rarely see these advertisements on tv or in magazines/newspapers.  Budget is hard, I know, but as soon as the new all saab car is released its critical to get that image out as soon as possible and in a big way.

3.  
Also related to advertising – I know many people who once they start driving a saab continue to do so, so you need to get them into one – promote the used saab market? 

So. Not all exactly business related, I am studying Architecture – However I was just in Scandinavia last spring and what I absolutely love about the design there whether it is fashion, food, furniture, etc- is that its all about simplicity, not ornamentation.  If it seems a little confusing and complex, maybe its time to simplify – constantly ask yourself, what is this doing for my idea? hurting, helping, or nothing at all.  

By simplifying a concept and ideas behind it, it starts to make a more efficient and well thought idea.  Apply this to the business model – are there people who are willing to take on a larger workload to save their Saab?  I know there are so many willing to fight for saab. gather your resources (free or otherwise from the internet) and put them to work helping.  I love this blog because it shows Saab is really reaching to the people directly, not some business corporation that doesn’t truly listen. 

Ross

]]> By: eggsngrits http://inside.saab.com/project-cheetah/#comment-3947 eggsngrits Mon, 26 Sep 2011 19:43:00 +0000 http://inside.saab.com/?p=3173#comment-3947 Something that every organization likes to talk about but rarely does in any real way.  You have the pressure to take on many sacred cows and actually make big changes that other companies won't. If it works, Saab will have a competitive advantage. Related:  this is why many (including me) wanted GM to fail.  Not because it would cease to exist, but because the huge pressure would force real change there.  As it is, GM kept some of the high-cost structure it should jettison.  GM will be on the ropes again in two-three years if they are unsuccessful at rooting these costs out on their own. Something that every organization likes to talk about but rarely does in any real way.  You have the pressure to take on many sacred cows and actually make big changes that other companies won’t. If it works, Saab will have a competitive advantage.

Related:  this is why many (including me) wanted GM to fail.  Not because it would cease to exist, but because the huge pressure would force real change there.  As it is, GM kept some of the high-cost structure it should jettison.  GM will be on the ropes again in two-three years if they are unsuccessful at rooting these costs out on their own.

]]> By: Anonymous http://inside.saab.com/project-cheetah/#comment-3943 Anonymous Mon, 26 Sep 2011 15:25:00 +0000 http://inside.saab.com/?p=3173#comment-3943 Good, we want an always more efficient and successful SAAB Good, we want an always more efficient and successful SAAB

]]> By: Steven Wade http://inside.saab.com/project-cheetah/#comment-3942 Steven Wade Mon, 26 Sep 2011 14:24:00 +0000 http://inside.saab.com/?p=3173#comment-3942 No, it doesn't mean that at all.  This focuses on a business-wide reorganisation and production is just one part of that. We definitely plan for a re-start as soon as possible and that won't be contingent on reorganisation of the events planning people, for example. We'll start building again as soon as we're able. No, it doesn’t mean that at all.  This focuses on a business-wide reorganisation and production is just one part of that. We definitely plan for a re-start as soon as possible and that won’t be contingent on reorganisation of the events planning people, for example. We’ll start building again as soon as we’re able.

]]> By: Mylene Angel-off http://inside.saab.com/project-cheetah/#comment-3941 Mylene Angel-off Mon, 26 Sep 2011 13:39:00 +0000 http://inside.saab.com/?p=3173#comment-3941 Sounds great, but does it mean no restart of production to be expected before end of the year? Sounds great, but does it mean no restart of production to be expected before end of the year?

]]> By: Anonymous http://inside.saab.com/project-cheetah/#comment-3940 Anonymous Mon, 26 Sep 2011 12:52:00 +0000 http://inside.saab.com/?p=3173#comment-3940 Smart use of the time for the rest of year 2011! Smart use of the time for the rest of year 2011!

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