Comments on: Saab Preliminary Reorganisation Plan

By: Anonymous

Anonymous — Tue, 01 Nov 2011 23:01:00 +0000

Well, that takes care of question #1. As to question #2, the leaked Saab image indicates a hatchback. What I can’t tell is whether it’s a 3-door or 5-door. If you can’t answer this one I understand but I like the appeal of having both as available choices. OTOH, if Saab thought a 5-door might steal sales from a SportCombi version I can see why it might not be offered.

By: Anonymous

Anonymous — Tue, 01 Nov 2011 22:55:00 +0000

Thank you, Bernard, for enlightening this confused American. I know lots of Saab owners who hold to a variety of personal/political beliefs and, given the current connotation of “liberal” in the US, it made me wonder why Saab would choose to ignore certain demographics in their marketing. Apparently they are using the term in the more classical sense. Thank you for teaching me something. Any day I can learn something new I will deem as a good day.

By: İhsan Çilsal

İhsan Çilsal — Tue, 01 Nov 2011 20:43:00 +0000

Hey Steven thanks for sharing these details with us .But when will the production restart?Greetings from Turkey we are dying to see the new model range

By: Steven Wade

Steven Wade — Tue, 01 Nov 2011 14:01:00 +0000

Try this link (pdf file)

By: Anonymous

Anonymous — Tue, 01 Nov 2011 13:53:00 +0000

It says that this document is only a translation, the original is in Swedish. I happen to be Swedish as well. Where can I find the original document? Just browsing through the SAAB media site didn’t help.

By: Steven Wade

Steven Wade — Tue, 01 Nov 2011 12:32:00 +0000

Craig, if I had some of the material that’s sitting on my desk in THN then I could answer more precisely, but I think Bernard has summed it up pretty well. Perhaps the key phrase might be ‘progressive’ rather than liberal. People with open minds willing to follow their own beliefs rather than follow a crowd.

On the political side, I did a survey of readers a year or so ago on Saabs United and the results were split fairly well down the middle in terms of political conservatives or progressives. Personally speaking, amongst US owners I know, both are represented pretty well (and reasonably vocally) so that would tend to back that up. Engaged minds from all sides of the spectrum.

By: Anonymous

Anonymous — Tue, 01 Nov 2011 12:26:00 +0000

You should ask your self: Am I liberal enough for a Saab? Then step forward with a liberal donation in exchange for a car.

By: Anonymous

Anonymous — Tue, 01 Nov 2011 12:02:00 +0000

Craig,

I believe that the phrase “Liberal customer” refers to “liberal professions,” such as doctor, lawyer, architect, professor, etc. It’s a European turn of phrase which has nothing to do with the current use of the word “liberal” in American political discourse.

By: Anonymous

Anonymous — Tue, 01 Nov 2011 01:44:00 +0000

Two questions, Steven, both from section 3.4.1 Positioning and Portfolio:

1. Can you elaborate further on the phrase “upper liberal customer segment”?

2. Fastback? Meaning 3-door or 5-door?

By: Anonymous

Anonymous — Mon, 31 Oct 2011 20:27:00 +0000

Very interesting reading! Encouraging !