Comments on: What can we learn from a really bad pizza and an absent internet connection? http://inside.saab.com/what-can-we-learn-from-a-really-bad-pizza-and-an-absent-internet-connection/ Lorum Ipsum tagline Tue, 27 Dec 2011 02:03:00 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Steven Wade http://inside.saab.com/what-can-we-learn-from-a-really-bad-pizza-and-an-absent-internet-connection/#comment-330 Steven Wade Thu, 28 Apr 2011 21:38:00 +0000 http://inside.saab.com/?p=375#comment-330 Well said, Mikeve. I'm looking for an older Saab to use as my regular commuter here in Trollhattan and everyone that I see, I want to bring home with me. Well said, Mikeve. I’m looking for an older Saab to use as my regular commuter here in Trollhattan and everyone that I see, I want to bring home with me.

]]> By: Anonymous http://inside.saab.com/what-can-we-learn-from-a-really-bad-pizza-and-an-absent-internet-connection/#comment-328 Anonymous Thu, 28 Apr 2011 20:19:00 +0000 http://inside.saab.com/?p=375#comment-328 I have two Saabs: a dark blue 95 2.0t, almost 8 years old, and a brand new (2011!) 93 sport estate 2.0t. in shiny red. Before that, a black 9000 cse 2.0t. I felt very much at ease in the 9000, I'm totally at home in my 95 and I enjoy every ride in the 93. Completely different cars, but yet, all three comfortably the same. Clearly all part of the same family with a very rich history. Though from a technical perspective many cars are not that different, Saab has achieved something unique. Giving warmth and character to dead stuff as metal, rubber and plastic. That's the difference in driving an old car from one of the big German car makers and driving an old Saab. If you drive an old German car, you clearly did not have enough money to buy the latest model and you just drive ... an old car; if you drive an old Saab, that's considered character. I have two Saabs: a dark blue 95 2.0t, almost 8 years old, and a brand new (2011!) 93 sport estate 2.0t. in shiny red. Before that, a black 9000 cse 2.0t. I felt very much at ease in the 9000, I’m totally at home in my 95 and I enjoy every ride in the 93. Completely different cars, but yet, all three comfortably the same. Clearly all part of the same family with a very rich history. Though from a technical perspective many cars are not that different, Saab has achieved something unique. Giving warmth and character to dead stuff as metal, rubber and plastic. That’s the difference in driving an old car from one of the big German car makers and driving an old Saab. If you drive an old German car, you clearly did not have enough money to buy the latest model and you just drive … an old car; if you drive an old Saab, that’s considered character.

]]> By: MitchbSC http://inside.saab.com/what-can-we-learn-from-a-really-bad-pizza-and-an-absent-internet-connection/#comment-323 MitchbSC Thu, 28 Apr 2011 15:55:00 +0000 http://inside.saab.com/?p=375#comment-323 This was a good read. Thanks! Nice to see the "Swadeology" writings again. This was a good read. Thanks! Nice to see the “Swadeology” writings again.

]]> By: Anonymous http://inside.saab.com/what-can-we-learn-from-a-really-bad-pizza-and-an-absent-internet-connection/#comment-321 Anonymous Thu, 28 Apr 2011 14:37:00 +0000 http://inside.saab.com/?p=375#comment-321 Story telling at its best. Not unlike the intangibles in a product (like Saab) which keep us attached and coming back, fluent and genuine prose is like a fine wine or a good pizza....you just can't get enough. Story telling at its best. Not unlike the intangibles in a product (like Saab) which keep us attached and coming back, fluent and genuine prose is like a fine wine or a good pizza….you just can’t get enough.

]]> By: Anonymous http://inside.saab.com/what-can-we-learn-from-a-really-bad-pizza-and-an-absent-internet-connection/#comment-309 Anonymous Thu, 28 Apr 2011 10:13:00 +0000 http://inside.saab.com/?p=375#comment-309 Once more an extraordinary post. Usually I'm no follower, I have no Idol I admire, I don't believe everything from "important" people or authorities, I don't like to take orders. I have my own opinion, but I admit, I'm dedicated to certain brands, amongst others to SAAB. I don't know why. Is it because a 99 Turbo was my first car? Is it because you don't see a Saab on every corner? Is it the quality? Is it the design? Really I don't know. It's probably a mix of everything. But what I know for sure, I don't want to change! A car is a personal statement and my statement is, I don't care much what others think and follow my own path. That's why I ordered my 9-5 SC already and looking forward to the delivery, I have faith. Once more an extraordinary post. Usually I’m no follower, I have no Idol I admire, I don’t believe everything from “important” people or authorities, I don’t like to take orders. I have my own opinion, but I admit, I’m dedicated to certain brands, amongst others to SAAB. I don’t know why. Is it because a 99 Turbo was my first car? Is it because you don’t see a Saab on every corner? Is it the quality? Is it the design? Really I don’t know. It’s probably a mix of everything. But what I know for sure, I don’t want to change! A car is a personal statement and my statement is, I don’t care much what others think and follow my own path. That’s why I ordered my 9-5 SC already and looking forward to the delivery, I have faith.

]]> By: Anonymous http://inside.saab.com/what-can-we-learn-from-a-really-bad-pizza-and-an-absent-internet-connection/#comment-303 Anonymous Thu, 28 Apr 2011 05:15:00 +0000 http://inside.saab.com/?p=375#comment-303 Whenever possible I spend my bucks at companies I like. It may cost a few more here and then but it feels much better. And since many of those are small companies they can handle my needs much better than the bigger ones who just try to satisfy the average. I'd rather cope with no room service than with bad room service. Whenever I meet someone from Saab it feels like family. Even when I ran into Victor at Geneva he took a minute to talk to me though he had to catch his plane. And that's just another reason why I love this company so much. Whenever possible I spend my bucks at companies I like. It may cost a few more here and then but it feels much better. And since many of those are small companies they can handle my needs much better than the bigger ones who just try to satisfy the average. I’d rather cope with no room service than with bad room service.

Whenever I meet someone from Saab it feels like family. Even when I ran into Victor at Geneva he took a minute to talk to me though he had to catch his plane. And that’s just another reason why I love this company so much.

]]> By: Anonymous http://inside.saab.com/what-can-we-learn-from-a-really-bad-pizza-and-an-absent-internet-connection/#comment-302 Anonymous Thu, 28 Apr 2011 04:53:00 +0000 http://inside.saab.com/?p=375#comment-302 the art of paralleling the pizza and car....and our consumer buyer behavior expectations.....that's why the old just isn't anywhere nearly as appealing as before, sure there's news there but not with the same left of centre perspective (Soul) that made it my must read. Although I'm starting to miss fish n chips, flake in particular, a few good potato cakes, some dimmies bathed in salt 'n vinegar wrapped in white paper from my local fish 'n chip shop, I 'm dealing with it, I guess we all have to, the Buddhists call it impermanence. I practice that art of non attachment everyday when I think of my old Saabs. the art of paralleling the pizza and car….and our consumer buyer behavior expectations…..that’s why the old just isn’t anywhere nearly as appealing as before, sure there’s news there but not with the same left of centre perspective (Soul) that made it my must read. Although I’m starting to miss fish n chips, flake in particular, a few good potato cakes, some dimmies bathed in salt ‘n vinegar wrapped in white paper from my local fish ‘n chip shop, I ‘m dealing with it, I guess we all have to, the Buddhists call it impermanence. I practice that art of non attachment everyday when I think of my old Saabs.

]]> By: Saablime http://inside.saab.com/what-can-we-learn-from-a-really-bad-pizza-and-an-absent-internet-connection/#comment-301 Saablime Thu, 28 Apr 2011 04:04:00 +0000 http://inside.saab.com/?p=375#comment-301 Great post, Swade. So well said. Please extend our encouragement to all those working so hard on something that matters. Great post, Swade. So well said. Please extend our encouragement to all those working so hard on something that matters.

]]> By: J.j. Lasne http://inside.saab.com/what-can-we-learn-from-a-really-bad-pizza-and-an-absent-internet-connection/#comment-300 J.j. Lasne Thu, 28 Apr 2011 03:04:00 +0000 http://inside.saab.com/?p=375#comment-300 Food obsessed, big guy? Noooooooooooooooooooooooooooooooo. Food obsessed, big guy? Noooooooooooooooooooooooooooooooo.

]]> By: Anonymous http://inside.saab.com/what-can-we-learn-from-a-really-bad-pizza-and-an-absent-internet-connection/#comment-299 Anonymous Thu, 28 Apr 2011 02:48:00 +0000 http://inside.saab.com/?p=375#comment-299 I couldn't agree more Steven, and when it comes down to finding those overachieving pizza joints or hotels, the web has become a really powerful tool of allowing the small players to compete. New marketplaces like livingsocial, Groupon, Google's new Offers, Gilt/Jetsetter and the like allow companies who want deal savvy customers to come check them out and spread how great they are through good will and word of mouth. Sometimes I feel like Saab should promote itself like these smaller independent companies by partnering with the very same sites, get a 9-5 on Groupon for $249 a month for 2 years, lose a little money but gain a ton of exposure and get a hell of a lot of volume out of it. I think Saab marketing gurus could learn a lot from these examples, and from the spirit of your post. I couldn’t agree more Steven, and when it comes down to finding those overachieving pizza joints or hotels, the web has become a really powerful tool of allowing the small players to compete. New marketplaces like livingsocial, Groupon, Google’s new Offers, Gilt/Jetsetter and the like allow companies who want deal savvy customers to come check them out and spread how great they are through good will and word of mouth. Sometimes I feel like Saab should promote itself like these smaller independent companies by partnering with the very same sites, get a 9-5 on Groupon for $249 a month for 2 years, lose a little money but gain a ton of exposure and get a hell of a lot of volume out of it. I think Saab marketing gurus could learn a lot from these examples, and from the spirit of your post.

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