Comments on: What Saab can learn from a 4 year old cocker spaniel http://inside.saab.com/what-saab-can-learn-from-a-4-year-old-cocker-spaniel/ Lorum Ipsum tagline Tue, 27 Dec 2011 02:03:00 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Ben Kempas http://inside.saab.com/what-saab-can-learn-from-a-4-year-old-cocker-spaniel/#comment-1217 Ben Kempas Tue, 07 Jun 2011 15:26:00 +0000 http://inside.saab.com/?p=1150#comment-1217 I'm going through the exact same experience in my long-distance relationship with our Black Russian Terrier, Dzbanek. When I talk to him over Skype, he'll first look around the house to see where the hell I am. Having not found me, he'll then investigate the computer. He's not really into video, but he does obey all commands over Skype. :-) Back on topic yet needless to say, Dzbanek exclusively travels in Saab cars. http://www.facebook.com/dzbanek I’m going through the exact same experience in my long-distance relationship with our Black Russian Terrier, Dzbanek. When I talk to him over Skype, he’ll first look around the house to see where the hell I am. Having not found me, he’ll then investigate the computer. He’s not really into video, but he does obey all commands over Skype. :-)

Back on topic yet needless to say, Dzbanek exclusively travels in Saab cars.

http://www.facebook.com/dzbanek

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By: Steven Wade http://inside.saab.com/what-saab-can-learn-from-a-4-year-old-cocker-spaniel/#comment-1207 Steven Wade Mon, 06 Jun 2011 21:37:00 +0000 http://inside.saab.com/?p=1150#comment-1207 Hi Simon, I'm currently hoping there will be at least one roadshow later this year in another region, but I'll add Ireland to the list when it comes up for discussion again. Hi Simon,

I’m currently hoping there will be at least one roadshow later this year in another region, but I’ll add Ireland to the list when it comes up for discussion again.

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By: Anonymous http://inside.saab.com/what-saab-can-learn-from-a-4-year-old-cocker-spaniel/#comment-1203 Anonymous Mon, 06 Jun 2011 20:14:00 +0000 http://inside.saab.com/?p=1150#comment-1203 Excellent and astute as ever Swade. Being a dog owner and saab driver, I understand and agree (but then I would). Your old site, SU ran an article about the 95 SC roadshow.  Can you pass on to Saab that if they want people to buy the new 95 SC on the island of Ireland, it would be good to let us see it and sit in it, and maybe even drive it? Thanks Excellent and astute as ever Swade.

Being a dog owner and saab driver, I understand and agree (but then I would).

Your old site, SU ran an article about the 95 SC roadshow.  Can you pass on to Saab that if they want people to buy the new 95 SC on the island of Ireland, it would be good to let us see it and sit in it, and maybe even drive it?

Thanks

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By: MarkC http://inside.saab.com/what-saab-can-learn-from-a-4-year-old-cocker-spaniel/#comment-1184 MarkC Mon, 06 Jun 2011 01:53:00 +0000 http://inside.saab.com/?p=1150#comment-1184 Nice story Swade.  It reminds me of a Cavalier King Charles spaniel that my brother and his wife owned.  I stayed with them for a year in the early nineties in the UK.  My brother said that for years after the dog would go to the door of my room when he said "Where's Mark". As to the Saab DNA thread, I quite agree. During the GM era Saab's image became blurred and it's DNA got far too diluted, especially during that period of 100% GM ownership.  I think that in the past 10 years people have only had a rather foggy idea of what Saab, and owning a Saab car was about.  Perhaps too late GM realized it's mistake and tried to install some real Saab ingredients back into the 9-4X and the 9-5, but when you have taken so many backward steps it's difficult to start moving forward again.  There is a long way to go to change peoples perception of Saab.  I hope that will begin with the 9-3's replacement? Tim Colbeck recently talked about trying to move away from the old 'quirky' image of describing Saab cars and the people who bought them.  I must admit I have never considered myself quirky.  "Intelligently different" is much better both for me and the cars!  Saab used to say that it didn't compete with other brands, it offered intelligent alternatives.  That was a concept that I could embrace.  I can remember reading a comparison test in the mid eighties between a BMW 5 series and a Saab 16 S Aero (SPG).  You probably couldn't find two more different cars and yet the Saab managed to appeal to quite a few people who might have bought a BMW.  I think they bought the Saab because it was 'different' and intelligently so. Making somewhat ordinary cars and then trying to disguise them so they seem a little bit more inspired or different, is a road going nowhere.  Unfortunately that was where GM was heading with Saab.  That's going to take a little while to fix, but Saab will get there I'm sure. Nice story Swade.  It reminds me of a Cavalier King Charles spaniel that my brother and his wife owned.  I stayed with them for a year in the early nineties in the UK.  My brother said that for years after the dog would go to the door of my room when he said “Where’s Mark”.

As to the Saab DNA thread, I quite agree. During the GM era Saab’s image became blurred and it’s DNA got far too diluted, especially during that period of 100% GM ownership.  I think that in the past 10 years people have only had a rather foggy idea of what Saab, and owning a Saab car was about.  Perhaps too late GM realized it’s mistake and tried to install some real Saab ingredients back into the 9-4X and the 9-5, but when you have taken so many backward steps it’s difficult to start moving forward again.  There is a long way to go to change peoples perception of Saab.  I hope that will begin with the 9-3′s replacement?

Tim Colbeck recently talked about trying to move away from the old ‘quirky’ image of describing Saab cars and the people who bought them.  I must admit I have never considered myself quirky.  ”Intelligently different” is much better both for me and the cars!  Saab used to say that it didn’t compete with other brands, it offered intelligent alternatives.  That was a concept that I could embrace.  I can remember reading a comparison test in the mid eighties between a BMW 5 series and a Saab 16 S Aero (SPG).  You probably couldn’t find two more different cars and yet the Saab managed to appeal to quite a few people who might have bought a BMW.  I think they bought the Saab because it was ‘different’ and intelligently so.
Making somewhat ordinary cars and then trying to disguise them so they seem a little bit more inspired or different, is a road going nowhere.  Unfortunately that was where GM was heading with Saab.  That’s going to take a little while to fix, but Saab will get there I’m sure.

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By: Anonymous http://inside.saab.com/what-saab-can-learn-from-a-4-year-old-cocker-spaniel/#comment-1179 Anonymous Sun, 05 Jun 2011 21:24:00 +0000 http://inside.saab.com/?p=1150#comment-1179 Spot on, Swade! Spot on, Swade!

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By: Anonymous http://inside.saab.com/what-saab-can-learn-from-a-4-year-old-cocker-spaniel/#comment-1178 Anonymous Sun, 05 Jun 2011 19:40:00 +0000 http://inside.saab.com/?p=1150#comment-1178 Swade, you are spot on about Saab needing to clearly communicate what they are about today and how that relates to the Saab heritage.  To reach the desired audience, that has to go beyond blogs, of course, but I know you and others at Saab know that and I look forward to see how you all address this issue. As for your dog not comprehending your image in the Sype window, it may just be that a dog's senses of smell and hearing are much more highly tuned than their sense of sight (or so I have read).  While she hears your voice, the fact that she cannot sense you in the room via her keen sense of smell, leaves her convinced you cannot be close by.  At least this time she connected the sound of your voice as coming from the general direction of the laptop!  :-) Swade, you are spot on about Saab needing to clearly communicate what they are about today and how that relates to the Saab heritage.  To reach the desired audience, that has to go beyond blogs, of course, but I know you and others at Saab know that and I look forward to see how you all address this issue.

As for your dog not comprehending your image in the Sype window, it may just be that a dog’s senses of smell and hearing are much more highly tuned than their sense of sight (or so I have read).  While she hears your voice, the fact that she cannot sense you in the room via her keen sense of smell, leaves her convinced you cannot be close by.  At least this time she connected the sound of your voice as coming from the general direction of the laptop!  :-)

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By: Nic Schellekens http://inside.saab.com/what-saab-can-learn-from-a-4-year-old-cocker-spaniel/#comment-1177 Nic Schellekens Sun, 05 Jun 2011 19:23:00 +0000 http://inside.saab.com/?p=1150#comment-1177 Good one, Steven. You know I am very much into dogs, as I have seen a guidedog bring independance back to my ex wife after she became blind. After her receiving this gift, she was off travelling all over the world. We had to say goodbye to the first ever guide she had 3 weeks ago, you commented on a facebook message. And why does this bring me to SAAB? Well, a guidedog is trained to either be at the feet of the owner, or inbetween the front and rear seats. This means that the front footwell needs to be big enough to accomodate a rather big Labrador/Golden cross. It is however forbidden to have a guidedog close to any airbags fitted inside of a car Guess what? In Saabs due to the way in which these cars are built, there is ample space for them to be at their owner's feet, safely under the possible track of an airbag, and with a passenger footwell strong enough to make it a safe place in case of an accident. Travelling in the boot of my 900 is a treat for him, as I always fold the rear seat down. I will be posting some pics one of these days. Whenever I drive a different car, it has become standard to do the "guidedog test". Saabs always prove to be the right thing! Good one, Steven. You know I am very much into dogs, as I have seen a guidedog bring independance back to my ex wife after she became blind. After her receiving this gift, she was off travelling all over the world. We had to say goodbye to the first ever guide she had 3 weeks ago, you commented on a facebook message.

And why does this bring me to SAAB? Well, a guidedog is trained to either be at the feet of the owner, or inbetween the front and rear seats. This means that the front footwell needs to be big enough to accomodate a rather big Labrador/Golden cross. It is however forbidden to have a guidedog close to any airbags fitted inside of a car

Guess what? In Saabs due to the way in which these cars are built, there is ample space for them to be at their owner’s feet, safely under the possible track of an airbag, and with a passenger footwell strong enough to make it a safe place in case of an accident. Travelling in the boot of my 900 is a treat for him, as I always fold the rear seat down.

I will be posting some pics one of these days. Whenever I drive a different car, it has become standard to do the “guidedog test”. Saabs always prove to be the right thing!

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By: Steven Wade http://inside.saab.com/what-saab-can-learn-from-a-4-year-old-cocker-spaniel/#comment-1174 Steven Wade Sun, 05 Jun 2011 12:55:00 +0000 http://inside.saab.com/?p=1150#comment-1174 Our dog doesn't notice anything on TV, Ted.  And yet a friend's Cavalier King Charles spaniel used to bark at the TV every time there was a dog on the screen.  Another friend's Jack Russell used to lick his own reflection in the mirror! Our dog doesn’t notice anything on TV, Ted.  And yet a friend’s Cavalier King Charles spaniel used to bark at the TV every time there was a dog on the screen.  Another friend’s Jack Russell used to lick his own reflection in the mirror!

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By: Anonymous http://inside.saab.com/what-saab-can-learn-from-a-4-year-old-cocker-spaniel/#comment-1173 Anonymous Sun, 05 Jun 2011 12:47:00 +0000 http://inside.saab.com/?p=1150#comment-1173 Funny about dogs and TV screens/monitors. We have 2 dogs. One doesn't notice anything, the other Rottweiler/shepherd mix who we lost recently loved to watch videos for cats which showed birds flying around. She constantly went behind the TV and into the next room looking for the birds that flew off the edge of the screen. Funny about dogs and TV screens/monitors. We have 2 dogs. One doesn’t notice anything, the other Rottweiler/shepherd mix who we lost recently loved to watch videos for cats which showed birds flying around. She constantly went behind the TV and into the next room looking for the birds that flew off the edge of the screen.

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By: Jasper http://inside.saab.com/what-saab-can-learn-from-a-4-year-old-cocker-spaniel/#comment-1172 Jasper Sun, 05 Jun 2011 10:19:00 +0000 http://inside.saab.com/?p=1150#comment-1172 Wonderul article.  Thanks very much. Respectfully, Jasper Wonderul article.  Thanks very much.
Respectfully,
Jasper

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