Press Releases

Saab 9-3 Convertible Gets ‘Iced’

3 May 2016 SAAB 0

JUKKASJÄRVI, SWEDEN – Saab customers, VIP guests and dealers from all over the world are being greeted with an ‘iced’ 9-3 Convertible when they arrive for the Saab Ice Experience event at Sweden’s world famous […]

Press Releases

Saab creates a unique experience at the Ice Hotel

14 April 2016 SAAB 1

Jukkasjärvi, Sweden – The Swedish premium car brand Saab has created a truly all-encompassing brand experience that opens its doors to the public today. Housed within the one and only Ice Hotel in Jukkasjärvi, 120 […]