Welcome to the world of Saab ! Register
  • Saab Cars North America announces new ad campaign telling company's story

    Royal Oak, Michigan, USA - Jan. 27, 2011 - "The Story of Saab," a multi-media, multi-faceted national advertising campaign, which will include online ads written by Saab fans, kicked off yesterday. According to Nicole Jankowski, Saab Cars North America's Marketing Communications Manager, "The idea behind the campaign is independent thinking, but, most importantly, it will let everyone know that Saab is back, here to stay and that we never went away – what we stand for and who we compete against."

    The Swedish manufacturer virtually disappeared in the United States market less than a year ago, as its parent company at the time tried to sell it. Led by its entrepreneur CEO, Victor Muller, Saab was purchased by Spyker Cars N.V. nearly a year ago – Saab is now once again regaining its place as an independent and viable automaker in the minds of potential consumers.

    "Saab has always been unique, offering products which might not be for everyone, but are innovative and speak to its incredibly loyal, devoted owner and fan base," Jankowski said. Print ads from the campaign debut this week in The Wall Street Journal, and will be followed by the first television flight starting on January 31. The campaign has a brand story, a product story and retail elements.

    "It's a true, comprehensive re-launch of the brand, the cars and the company," Jankowski said. "And it's a long-term, brand building platform, with elements that will continue to evolve in the coming months." Online/social-media will be an important part of this campaign. Saab will preview the television commercial January 30th on its Facebook page. In addition, Facebook followers will be asked to write ads for the company, one or more of which will be used in future online advertising.

    "The Story of Saab" was created by McCann Worldgroup Detroit's Team Saab for the U.S. market. Team Saab also has the responsibility of creating the global launch campaign for the company's next product, the 9-4X.

    Source: Saab Cars North America - Press Release


    SaabWorld picture of Saab Cars North America in Royal Oak, Michigan
  • Google Ads



  • Events

  • Latest Forum Posts

    Dave T

    Recent Marketplace Post

    It's there in the Marketplace...

    Dave T 22 Hours Ago Go to last post
    Tooling

    Recent Marketplace Post

    Yesterday I created and posted a Marketplace ad with photos to sell my Saab.

    I received a message that the posting would be reviewed by

    Tooling 1 Day Ago Go to last post
    Tooling

    For Sale '04 Saab 9-3 Arc Turbo Convertible 185,000 Miles Asking $3,200 or BO

    Original owner - 185,000 - asking $3,200
    Black exterior/Black top
    Slate Gray leather interior/Wood trim on steering wheel

    Positives:

    Tooling 2 Days Ago Go to last post
    Anorak

    2008 93 convertible - strange audio problem

    I have solved the problem!

    The connection on Pin 14 (RRSpkrOut-)on one of the head unit connectors was poor.
    I had to rebuild the centre

    Anorak 2 Days Ago Go to last post
    Anorak

    2008 93 convertible - strange audio problem

    Hi,

    I am getting a constant clicking sound through just the right hand channel of my radio / CD (standard unit, non-BOSE). It happens when

    Anorak 2 Days Ago Go to last post
  • Facebook

  • Amazon

All times are GMT. The time now is 00:49.
Powered by vBulletin® Version 4.2.5
Copyright © 2024 vBulletin Solutions Inc. All rights reserved.