- Saab sets up its own organization in China
- Saab Automobile and CATC agree in principal on import deal for Saab cars and parts for Chinese market
- Beijing-based CATC established operator in Chinese automotive sector
- Major step to establish Saab brand in China as expansion of Saab sales operations continues
Trollhättan, Sweden: Saab Automobile today announced a major step in the expansion of its sales operations by announcing a planned agreement with China Automobile Trading Co. LTD (CATC) regarding the import of Saab vehicles and spare parts for the Chinese market. By signing a memorandum of understanding (MOU) with CATC, Saab re-establishes a firm footing for the brand in the largest car market in the world.
Beijing-based CATC is a government-owned company with many years’ experience in the automotive business and will play an important role in the new Saab organisation in China. Under the MOU, CATC will, on behalf of Saab, assume responsibility of the import of Saab cars and parts to China. A contract sealing the agreement is expected to be signed in the first quarter of 2011, with official sales starting in July 2011.
CATC will serve as an official service provider to Saab China, a sales company that will be established in the coming period. Saab China will eventually take over all distribution and after sales responsibilities in China from Shanghai GM, thus far responsible for Saab sales in China. Saab China will maintain a dealer network that is initially set to comprise around ten dealers.
Announcing the agreement, Saab Automobile CEO Jan Åke Jonsson said: “This agreement is vital for Saab, as it will be the foundation to develop a stronger presence in what is now the largest car market in the world. I am confident that CATC will prove to be the perfect partner for us as we revamp our sales activities in the Chinese market.
“Saab sees strong sales potential in China and we are confident that our product offering will be attractive to both existing and new customers in the market. We look forward to re-establishing the Saab brand in China next year with exciting new products like the new 9-5 Sedan and the 9-4X crossover vehicle.”
Earlier this year in April, Spyker signed an agreement with China Automobile Trading Co. (CATC) to establish a joint venture in China as Spyker's sole general distributor for its new generation of cars in the region.
On April 25, China Automobile Trading Co., Ltd. (CATC) and SPYKER AUTOMOBILE CO., LTD. (SPYKER) set up a joint venture. The newly built joint venture will serve as the exclusive dealer in China for SPYKER, a world famous brand, further expand CATC’s businesses, fill up CATC’s blank space in sales of ultra-luxury cars and make active contribution to the automobile sector development of SINOMACH.
CATC is the core company of the automobile trading business of SINOMACH. Currently, it has established cooperation with more than twenty well-known auto brands at home and abroad. It maintains a high speed business development momentum and takes a leading position in the market of car sales and services. It’s expected that its sales income will exceed RMB20 billion yuan this year.
CATC is the core company of the automobile trading business of SINOMACH. Currently, it has established cooperation with more than twenty well-known auto brands at home and abroad. It maintains a high speed business development momentum and takes a leading position in the market of car sales and services. It’s expected that its sales income will exceed RMB20 billion yuan this year.
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