Category Archives: Editorial

What Saab can learn from a 4 year old cocker spaniel

June 4, 2011 23:06 Line

By: Swade

Comments (12)

I do this personal stuff from time to time….. It’s Saturday evening here in Trollhattan and it’s been a wonderful day. I spent the afternoon with the family of one of my Saab colleagues in Vanersborg, where there is a …
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My car hunt is over….

May 31, 2011 20:12 Line

By: Swade

Comments (32)

As well as covering the corporate stuff on this website, I’ve also been covering a little of my personal journey as an Australian Saab fan relocating to Sweden and getting to grips with life at Saab. One of my personal …
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Notes from the re-start of production at Saab

May 28, 2011 8:35 Line

By: Swade

Comments (15)

So you’ve seen the press release and the video, but what about the other stuff? Saab got production underway Friday after a seven week halt and there was a real upbeat spirit about the place. For me, it was especially …
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Swadeology: Updating the car dilemma

May 24, 2011 20:30 Line

By: Swade

Comments (15)

I’ve written few times here about my own personal automotive situation. It’s an interesting conundrum for the devoted Saab fan living in Sweden – there are so many Saabs here that are hard to get elsewhere, and usually at pretty …
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An open letter from Saab Automobile

May 20, 2011 7:55 Line

By: Swade

Comments (17)

It would be a significant understatement to say that the last weeks have been challenging for Saab Automobile. We are a car company. Designing and building distinctive cars according to a well honed, Swedish philosophy is what we do. And …
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On living in Sweden when you’re not Swedish

May 12, 2011 6:20 Line

By: Swade

Comments (12)

A few people have asked me what it’s like to move from Australia to Sweden to do this job for Saab Automobile. The obvious answer for a Saab nut like me is that it’s a dream come true! The more …
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What do you want from Inside Saab?

May 8, 2011 23:18 Line

By: Swade

Comments (33)

Inside Saab launched a few weeks ago and whilst we’ve still got a fair bit of work to do with the site’s layout and design (we’re aware of some of the issues with images, polls, etc and we’re working on …
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A few Saab stories to warm you up

May 5, 2011 9:56 Line

By: Swade

Comments (10)

Greetings from Hong Kong! I’m on my way back to Australia for a week or so. It’ll be great to be home again. We had a cold snap in Trollhattan just before I left. I had to walk to the …
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Relief and Determination

May 2, 2011 20:48 Line

By: Swade

Comments (13)

For those who haven’t heard yet, Saab has secured short term financing in the order of EUR 59.1million to re-start production at the factory. We are also set to announce a strategic partnership with Hawtai Motor Group, from China. The …
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An embarrassment of riches for a Saab nut

April 30, 2011 19:54 Line

By: Swade

Comments (30)

So, here I am, sitting in a hotel room in Trollhattan. That’s not a bad place to be on a beautiful Spring day in Sweden, but I’d rather be in a picture like this….. I’m sort of living in Sweden …
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