Inside Saab by Steven Wade » Social Media http://inside.saab.com Lorum Ipsum tagline Wed, 21 Dec 2011 21:55:14 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Inside Saab on Google+ http://inside.saab.com/inside-saab-on-google/ http://inside.saab.com/inside-saab-on-google/#comments Thu, 10 Nov 2011 21:23:28 +0000 Swade http://inside.saab.com/?p=3797
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Have you tried out Google+ yet?

If so, then please feel free to add Inside Saab to your circles and get updates as to content and the occasional non-website thought.

Like everyone else, we’ve just started on Google+ so there’s a still a bit of content to add, but we’ll be updating regularly and adding some rich media resources there for you to share with those is your circles.

Here’s the link: Inside Saab on Google+

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The Saab 90000 http://inside.saab.com/the-saab-90000/ http://inside.saab.com/the-saab-90000/#comments Fri, 01 Jul 2011 06:51:45 +0000 Swade http://inside.saab.com/?p=1522
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I’m sure most of you have heard of the Saab 90, Saab’s first automotive mashup from an era when we didn’t even know what a mashup was……

And I know that everyone would be familiar with the legendary Saab 900…..

Many of you, including yours truly, would have owned a Saab 9000 at some time in your Saabing career…..

But how many of you are familiar with the Saab 90000?

The number 9 is, of course, quite significant in Saab’s history.

Saab’s automotive indulgence began as a spinoff from the company’s aircraft operations. Civilian projects within the group began with the number 9, and so Saab’s model history has seen us go through the Saab 92, 93, 94 (Sonett), 95, 96, 97 (Sonetts, again), 99 and on to the 90, 900, 9000, 9-3, 9-5, 9-2x, 9-3x, 9-4x and even the 9-7x in United States (and yes, there was a 98 in theory, but it didn’t happen in reality).

It seems fitting therefore, that we mark the passing of 90,000 fans on Saab’s Facebook page, both as a red-letter day for the company’s social media presence and also as a thankyou to everyone in our absolutely wonderful enthusiast community.

Saab actually has one of the highest online engagement levels in the automotive sphere. Yes, there are companies that have high numbers of ‘fans’, but in terms of the number of fans who regularly interact with the company, Saab is actually way, way ahead of its competitors.

That Saab fans are interested in what’s going on at the company is not news, of course. The reason I’m writing this here today is because my former website, Saabs United, was a vital hub of activity during the sale process, when Saab were bought by Spyker Cars. That support continues to this day, through Saabs United and other sites like SaabWorld, Saabnet, UK Saabs, STCS, Saablog-In, SaabNews, all the various Saab club websites and many, many more (apologies if I missed your site, am writing from memory here). And all of that’s in addition to the 90,000 friends we’ve made on Facebook and the people who follow us on Twitter, view our videos on Youtube and connect in other ways.

Thanks very much for your support. We’re continually looking for new ways to enhance our presence online and it’s wonderful to know that with anything we can achieve in that space, there is a willing audience to take it in.

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I’d also like to acknowledge the assistance of a Saab nut in Canada, a guy named Kroum, who gave Saab a vital head-start in the Facebook space. We remain ever thankful.

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Connect with Saab online http://inside.saab.com/connect-with-saab-online/ http://inside.saab.com/connect-with-saab-online/#comments Wed, 08 Jun 2011 22:49:15 +0000 Swade http://inside.saab.com/?p=1239
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You’re currently at Inside Saab – the inside perspective on what’s going on from day to day here at Saab HQ in Trollhattan. I’m very humbled that you’ve taken the time to visit and I hope you enjoy your stay, tell all your friends and come back again.

But did you know that there are other official Saab channels out there and we’ve got various ways for you to keep in touch?

Saab.com

….because we’re a car company after all. Saab.com features the reason we’re in business, our outstanding cars. You can customise your own vehicles, spin them around for a 360-degree view and check out what else is happening around the company.

Saab Newsroom RSS feed

All of our corporate news in one place. If you want the official releases and none of the human interest stuff, the Saab Newsroom is the place to go. If you use an RSS reader, simply load the Newsroom RSS feed into your reader, hit ‘subscribe’ and you’ll have access to full posts that you can read when it suits you.

Saab Newsroom on Twitter

The Newsroom’s twitter feed is a way to keep up to date on all Newsroom postings if Twitter’s your thing.

Inside Saab RSS feed

Again, if you use an RSS reader (and it doesn’t have auto-discovery), simply load the Inside Saab RSS feed into your reader, hit ‘subscribe’ and you’ll have access to full posts that you can read when it suits you.

Inside Saab on Twitter

I tweet throughout the day, sometimes a lot and sometimes not. You can use the Inside Saab twitter feed to stay informed about when new posts are made on the Inside Saab website. I also post links to recommended reading elsewhere and the odd occasional tidbit about what’s going on inside Saab in real time.

Saab on Facebook

Saab’s Facebook page has nearly 90,000 fans and there is always something going on there. You can send us images of your car, participate in competitions and get local and global Saab news posted to your wall, receiving it whenever you log in. There are also links to events, galleries, downloadable wallpapers and much, much more.

Saab on Youtube

The Saab Cars Official Youtube page has a large selection of video content for you to enjoy. We use this content here on Inside Saab as well as on Facebook, but you can also browse the channel yourself and enjoy a rich media insight into our vehicles and our company. We have separate playlists on Youtube, too, so you can pick the subject that interests you most and head there first.

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We’re constantly developing our online presence and you can expect to see more ways to interact with Saab soon.

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