Saab’s international TV campaign for eco-friendly BioPower, featuring the soulful song “Release Me”, has achieved instant recognition for the previously unknown rookie Swedish band Oh Laura and lead singer Frida Öhrn. The TV ad, currently […]
The all-new Saab 9-5 is a stunning example of our renowned obsession with exhilaration. Touting boldly aeronautical and exceptional detail, the 9-5 is a refreshing departure from the ordinary. However, its patently Saab form is […]
It’s hard to ball a fist in anger when your leather-trimmed, double-stitched, eight-way power heated seat has you perfectly positioned. And frustration just can’t take hold amongst clean Scandinavian clean lines and thoughtful ergonomics. This […]
Saab USA launched a new national ad campaign in January of 2011 after the company was no longer part of General Motors. The company was sold to Spyker in 2010 and Saab wanted a new direction […]
Press release – October 2007 Saab’s TV advertising campaign for its new 9-3 model gives yet another unknown but promising female Swedish singer the opportunity to reach a worldwide audience. 23-year-old Nina Kinert, from Stockholm, […]
First we made it a Saab. Then we made it a crossover. Years ago, a Saab engineer was asked to describe the car he was designing. Instead of using words, he drew this skectch. Today, […]
It was August 2010 and Saab recently became an independent company after many years of GM ownership. The future looked good with the launch of the brand new Saab 9-5 and the promise of making Saab […]
Articles and advertisements of the Barber Saab Pro Series Information from Wikipedia: The Barber Pro Series was an entry-level open-wheel auto racing series from 1986 to 2003. The races were primarily on road and street […]
DATE PUBLISHED: MARCH 30, 1999 NORCROSS, Ga., March 30 /PRNewswire/ — How do you significantly increase awareness for a distinctive niche brand, differentiate it from competitors who have more marketing dollars to spend — and […]
This is love. Her name is 9-5. She comes from the Land of Snow and Ice. She will wrinkle your tie and tousle your hair. Your friends won’t understand. Turn Away. She is stark and […]
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