Press Releases

Saab 9-3 Sport-Hatch Concept

3 November 2018 SaabWorld 2

The design language of the Saab 9-3 Sport-Hatch Concept draws its inspiration from both the 9-3X ‘cross-over coupe’ concept and the 9-3 Sport Sedan. For the exterior, these themes are synthesized with an economy of […]

Press Releases

Saab 94 – Sonett Super Sport

1 June 2018 SAAB 0

Sonett I (1956) Unofficially known as the Saab 94, the Sonett Super Sport was an eye-catching two-seater sports car intended for competition use (‘sonett’ is Swedish for ‘how nice’). Only six were ever built. It […]

Press Releases

NEVS Tianjin project kicks off production

5 December 2017 SaabWorld 0

On December 5, 2017, as the NEVS 9-3 electric rolls off the production line, NEVS Tianjin project kicks off production, marking a new stage moving from development into industrialization. This is an important mile stone […]

Press Releases

Classic Saabs at the 2010 Mille Miglia

4 October 2017 SAAB 1

Saab and Spyker CEOs to Drive Classic Saabs on Mille Miglia – April 23, 2010 Italian hillsides are about to reverberate again to the distinctive crackle of a Saab two-stroke engine. Providing the soundtrack will […]


Saab ‘Release Me’ TV Commercial

16 August 2017 SAAB 0

Saab’s international TV campaign for eco-friendly BioPower, featuring the soulful song “Release Me”, has achieved instant recognition for the previously unknown rookie Swedish band Oh Laura and lead singer Frida Öhrn. The TV ad, currently […]

Press Releases

2004 Saab 9-5 – Press Release and Images

14 May 2017 SAAB 0

Saab 9-5 Range – The Premium Choice The Saab 9-5 sedan and wagon range is a clear expression of the sporty and multi-dynamic appeal of the Saab brand. Distinctively styled and beautifully built, it offers […]


2006 Saab 9-7X – Press Release and Images

22 April 2017 SAAB 0

9-7X, SAAB’s FIRST SUV, BROADENS PORTFOLIO, EXTENDS REACH INTO GROWING SEGMENT Significant extension of Saab model lineup targeting one of the fastest-growing vehicle segments Styling, performance and driving characteristics create a sporty, fun-to-drive offering in […]

Press Releases

History of Saab in the USA

3 April 2017 SAAB 0

Only six years after selling its first car and becoming established in Scandinavia, new Swedish automaker Saab was ready to test the deep waters of a brand-new market: the United States. Saab made its American […]

Press Releases

2008 Saab 9-3 Turbo X – Press Release USA

25 February 2017 SAAB 0

2008 Saab Turbo X: Black To The Future Performance car celebrates 30 th Anniversary of Saab turbocharging Launch of Saab’s innovative XWD all-wheel-drive system Unique all-black design evokes look of classic Saab Turbos Sport-tuned chassis: specific suspension, brakes, […]

Press Releases

Sand Top for Saab 9-3 Convertible

5 February 2017 SAAB 0

The sand often times conjures memories of walks on the beach with the fresh sea air swirling in and out with the tide. With the availability of optional tan colored top, in place of the […]

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